2560 - 餐旅連鎖經營 英授 Taught in English
Franchising in the Hospitality Industry
教育目標 Course Target
■ 課程目標 (Course Objectives)
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
■ Course Objectives
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
參考書目 Reference Books
■ 主要參考書籍/資料 (Textbooks and References) (教科書遵守智慧財產權觀念不得非法影印)
1. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2. 餐旅管理個案實務與理論 (2013) 孫路弘
3. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
■ Main reference books/data (Textbooks and References) (Textbooks and References are not allowed to illegally copy the concept of smart property rights)
1. Restaurant and beverage franchise management (2012) Zhou Shengfang, Huali Book
2. Casual and theoretical discussions on catering and tourism management (2013) Sun Luhong
3. Restaurant and beverage business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation and Attendance Class Participation and Attendance |
30 | If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. |
|
Group Presentation and Report I Group Presentation and Report I |
30 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
|
Group Presentation and Report II Group Presentation and Report II |
30 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. |
|
Pop exams/Homework Assignment Pop exams/Homework Assignment |
10 | Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2560
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/2,3,4[M106]
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授課教師 Teacher:張亦騏
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修課班級 Class:餐旅系3
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