1464 - 商用英文(二) 英授 Taught in English

Business English (II)

教育目標 Course Target

The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

The aim of the Business English class is for students to further enhance their English language skills within a business context. The class will focus on the four skills: reading, writing, listening and speaking. Students must become more familiar with key business concepts and understand how business works in different cultures. This will be achieved through a variety of classroom activities, as well as home Assignments, quizzes, team work and oral presentations. Students are encouraged to participate.

課程概述 Course Description

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

參考書目 Reference Books

Market Leader Intermediate 3rd edition, by David Cotton, David Falvey and Simon Kent

Market Leader Intermediate 3rd edition, by David Cotton, David Falvey and Simon Kent

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Participation
Participation
20
Midterm
Midterm
20
Final
Final
20
Oral Presentation/Homework
Oral Presentation/Homework
40

授課大綱 Course Plan

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Click the link below to view the detailed course plan

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Actions
必修-1453
國貿系3A Donald Gotcher 三/6,7[M217] 2-2 詳細資訊 Details
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國貿系3A 陳中漢 一/5,6[M115] 2-2 詳細資訊 Details
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國貿系3B Donald Gotcher 三/3,4[M217] 2-2 詳細資訊 Details
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國貿系3B 羅愛倫 四/3,4[M115] 2-2 詳細資訊 Details
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國貿系3C Donald Gotcher 一/6,7[M217] 2-2 詳細資訊 Details

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1464
  • 學分 Credit: 2-2
  • 上課時間 Course Time:
    Thursday/1,2[M217]
  • 授課教師 Teacher:
    羅愛倫
  • 修課班級 Class:
    國貿系3C
  • 選課備註 Memo:
    另行分班
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 31 人

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