1454 - 商用英文(二) 英授 Taught in English

Business English (II)

教育目標 Course Target

On completion of the course, the students should be able to
a) display their conversational ability by comfortably talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
d) Reporting on case study results orally & in writing.

On completion of the course, the students should be able to
a) display their conversational ability by comfortable talking with others on a wide range of business-related topics, such as advertising, marketing, investment, negotiation, retailing, product development, strategies for doing business, and so on;
b) demonstrate in oral communication and in writing their knowledge of vocabulary and expressions which are frequently used in international management and business; and
c) demonstrate in oral presentation and in writing their ability to present in a formal manner their ideas, information, and recommendations which are related to specific topics and contexts frequently encountered in international management and business.

The course contents are summarized as follows:
a) Reading, listening to, and discussing selected multicultural business-related articles.
b) Compiling business-related vocabularies, expressions for practical use.
c) Developing English skills for business & personal communication.
d) Listening to and responding to selected business situation audio recordings.
e) Conducting business-related case studies in groups.
d) Reporting on case study results orally & in writing.

課程概述 Course Description

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

參考書目 Reference Books

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.

1. Textbook: ProFile 3: Upper-Intermediate Student Book, by Jon Naunton, 2005, Oxford University Press.
2. Supplementary Class Materials (SCM): Handouts from the instructor.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Midterm & Final Exams
Midterm and Final Exams
40 Written Exam (including listening sections )
Case Study
Case Study
20 Oral Presentation (10%) & Written Report (10%)
Quizzez
Quizzez
20 Written Tests (including listening sections )
Homework
Homework
10 Vocabulary & Writing
Participation
Participation
10 Attendance, Q-&-As, & Discussions

授課大綱 Course Plan

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Click the link below to view the detailed course plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1454
  • 學分 Credit: 2-2
  • 上課時間 Course Time:
    Monday/5,6[M115]
  • 授課教師 Teacher:
    陳中漢
  • 修課班級 Class:
    國貿系3A
  • 選課備註 Memo:
    另行分班
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 24 人

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