探討雲端新數位科技下隻各種創新服務

Explore various innovative services under new digital technologies in the cloud

科技業或是製造業一向有產品創新管理，遵循著系統化的產品開發程序，創造消費者期待的新產品。這些實體產業的新產品常依循著技術精進之後，開發進階產品的模式。在無形產品附加價值超越有形產品的時代，服務業的產品多為無形性產品，為了要使創新開發與消費者的需求更貼近，使服務性產品創新有跡可循，本課程將從使用者、組織及機構來分析歸納，引導學習者達到以消費者的需求為思考主軸，並以管理創意的模式來使服務創新在系統化的模式產生。課程終將介紹包含破壞新創新及開放性創新等理論及應用。
期待上完課程學生可針對實際狀況的情境可以找出脈絡，想出服務產品開發的線索及規劃，並強化以下能力:
1.創造感動的顧客體驗
2.了解顧客的需求~ 觀察消費者的生活模式，尋找其潛在需求
3.開發產品服務系統的核心能力建立

The technology industry or manufacturing industry has always had product innovation management, following systematic product development procedures to create new products that consumers expect. New products in these physical industries often follow the model of developing advanced products after technological advancement. In an era when the added value of intangible products exceeds that of tangible products, most products in the service industry are intangible products. In order to make innovative development closer to consumer needs and make service product innovation traceable, this course will analyze and summarize users, organizations and institutions, guide learners to think about consumer needs as the main axis, and use a creative management model to generate service innovation in a systematic model. The course will eventually introduce theories and applications including disruptive new innovation and open innovation.
It is expected that after completing the course, students can find out the context of actual situations, come up with clues and plans for service product development, and strengthen the following abilities:
1. Create a touching customer experience
2. Understand the needs of customers ~ Observe consumers’ life patterns and find their potential needs
3. Establish core capabilities for product and service system development

共享經濟時代 by Alex Stephany
互聯網+ by 馬化騰
數為麵包屑裡的各種好生意 by Alex Pentland

Sharing Economy Era by Alex Stephany
Internet+ by Ma Huateng
Counting good deals in bread crumbs by Alex Pentland