探討雲端新數位科技下隻各種創新服務Explore various innovative services under the cloud-based new digital technology
科技業或是製造業一向有產品創新管理，遵循著系統化的產品開發程序，創造消費者期待的新產品。這些實體產業的新產品常依循著技術精進之後，開發進階產品的模式。在無形產品附加價值超越有形產品的時代，服務業的產品多為無形性產品，為了要使創新開發與消費者的需求更貼近，使服務性產品創新有跡可循，本課程將從使用者、組織及機構來分析歸納，引導學習者達到以消費者的需求為思考主軸，並以管理創意的模式來使服務創新在系統化的模式產生。課程終將介紹包含破壞新創新及開放性創新等理論及應用。
期待上完課程學生可針對實際狀況的情境可以找出脈絡，想出服務產品開發的線索及規劃，並強化以下能力:
1.創造感動的顧客體驗
2.了解顧客的需求~ 觀察消費者的生活模式，尋找其潛在需求
3.開發產品服務系統的核心能力建立
Technology or manufacturing industries have always had product innovation management, following systematic product development procedures, creating new products that consumers expect. These new products in the physical industry often follow the model of advanced products after technological advancement. In an era when intangible products have added value beyond tangible products, most of the products in the service industry are intangible products. In order to make innovation and development closer to consumers' needs and make service product innovation have a clear idea, this course will analyze the knowledge from users, organizations and institutions, and guide learners to think about the needs of consumers as the main axis, and use a management creative model to make service innovation produce a systematic model. The course will eventually introduce theories and applications such as disrupting new innovation and open innovation.
We look forward to students who can find out the details of the actual situation after completing the course, come up with the threads and plans for service product development, and strengthen the following abilities:
1. Create an emotional customer experience
2. Understand the needs of customers ~ Observe consumers' lifestyles and find their potential needs
3. Establish core capabilities of developing product service systems
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告與小考報告與小考 Reports and exams |
30 | |
| 期中書面報告與Presentation期中書面報告與Presentation Midterm book reporting and presentation |
30 | |
| 期末書面報告與Presentation期末書面報告與Presentation Final period book reporting and presentation |
40 |
