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餐旅管理學系在職專班
course information of 104 - 2 | 6858 Research on Hotel Development and Opening(旅館開發與籌設研究)

Taught In English6858 - 旅館開發與籌設研究 Research on Hotel Development and Opening


教育目標 Course Target

1.使同學理解旅館開發五大階段 2.使同學理解旅館規劃設計與營運間之關聯性 3.使同學熟悉旅館規劃設計與營建程序 4.使同學熟悉旅館開幕前各部門之營運準備 5.藉由個案實例達成上述目標1. Help students understand the five stages of hotel development 2. Enable students to understand the correlation between hotel planning, design and operation 3. Make students familiar with hotel planning, design and construction procedures 4. To familiarize students with the operational preparations of various departments before the opening of the hotel 5. Achieve the above goals through case examples


課程概述 Course Description

旅館業是個複雜且龐大的行業,若依照旅館產品生命週期來劃分,可分為三個區塊,就如同一條麻繩有三股繩索,這三股繩索結合在一起才變成旅館產業,而這三股繩索分別為:開幕籌設管理、日常營運管理,以及物業資產管理。一般飯店員工、顧客所熟悉的,都是第二個日常營運部分,但旅館業並不只有日常營運管理部分,更重要的是在開幕前的軟硬體籌備,包含很多專業知識、人才,以及上下游產業;另外,物業資產管理也很重要,但一般並不會接觸這一塊也不太了解,但這三部分結合才構成真正的旅館業。 開幕籌設部分,這部分錢花最多,也是未來營運成敗之關鍵,比如旅館地點選定、可行性評估,建築師、營造、室內設計師、裝潢、機電、空調、消防,以及設備採購,所有物業的建造完成,還有它的投資都是相當龐大的,也會間接帶動營造、土木、機電等當地相關產業的發展,連鎖效應是相當大的。而旅館蓋好前的人員招募訓練,也能促進當地就業,及帶動當地相關行業的發展,也包括當地社區土地開發、周邊商業活動的活絡、房地產地價的帶動等,所以,旅館的效應是多元化的。 另外,第二組,開幕後進入營運的部分,旅館所有餐飲、客房、備品、食材、原料等採購,也包括台灣本地或進口的農產品及物料流通,對於帶動經濟發展都有很大幫助,促進相關產業人員的就業率也不在話下。 而大家比較陌生的資產物業管理部分,包含旅館物業買賣、維護保養,更新翻修,購併、連鎖化經營、加盟經營等區塊,我們也可以把旅館看成是一個不動產業,這一區塊對於經濟發展也是很重要的,但這一塊往往大家都比較陌生。 這三個區塊,對於經濟都有貢獻在,可是,很不幸的,台灣在這三區塊裡,那怕是大家最熟悉的日常營運管理,都呈現嚴重人才不足。產業發展太快,不管是興建旅館,或是舊大樓拉皮改裝旅館,有些甚至是爛危樓改裝,這種物業現在很多,都變成商旅或汽車旅館,不論是新建的旅館或是改裝,我所提的產業的三股,人才方面都相當欠缺。 一般餐旅學校,教學都著重於日常營運部分,台灣其實很缺這部分人才,更不用提另外兩個部分更缺。而這會對產業造成甚麼樣影響呢?大家一窩蜂興建旅館,很多業主是別的行業的,完全不懂旅館!許多業主不懂旅館,找來的建築師、室內設計師、機電空調等廠商,也從沒蓋過旅館,就在那胡亂摸索,浪費了很多錢跟時間,這就是一窩蜂搶建旅館下,所造成人力或物力的浪費。
The hotel industry is a complex and huge industry. If divided according to the hotel product life cycle, it can be divided into three blocks. Just like a hemp rope with three strands of rope, these three strands of rope are combined to become the hotel industry, and these three strands of rope They are: opening preparation management, daily operation management, and property asset management. Generally, hotel employees and customers are familiar with the second daily operation part. However, the hotel industry does not only have the daily operation and management part. What is more important is the preparation of software and hardware before the opening, which includes a lot of professional knowledge, talents, and Upstream and downstream industries; in addition, property asset management is also very important, but generally people are not exposed to this area and don’t know much about it. However, the combination of these three parts constitutes the real hotel industry. The opening preparation part spends the most money and is also the key to the success or failure of future operations, such as hotel location selection, feasibility assessment, architects, construction, interior designers, decoration, mechanical and electrical, air conditioning, fire protection, and equipment procurement, all properties The completion of the construction and its investment are quite huge, which will also indirectly drive the development of local related industries such as construction, civil engineering, and mechanical and electrical industries. The chain effect is quite large. The recruitment and training of personnel before the hotel is built can also promote local employment and promote the development of local related industries, including land development in local communities, the activation of surrounding commercial activities, and the promotion of real estate and land prices. Therefore, the effect of the hotel is diversified. ized. In addition, the second group, the part that enters operation after the opening, includes all hotel catering, guest rooms, supplies, ingredients, raw materials, etc., including the circulation of local or imported agricultural products and materials in Taiwan, which is very helpful in driving economic development and promoting The employment rate of personnel in related industries is also not a problem. The asset and property management part that is relatively unfamiliar to everyone includes hotel property sales, maintenance, renovation, acquisitions, chain operations, franchise operations, etc. We can also regard hotels as a real estate industry. This area is for Economic development is also very important, but this area is often unfamiliar to everyone. These three areas have all contributed to the economy. However, unfortunately, Taiwan has a serious shortage of talents in these three areas, even in the daily operations and management that everyone is most familiar with. The industry is developing too fast. Whether it is building hotels or renovating old buildings into hotels, some are even renovating dilapidated buildings. Nowadays, many of these properties have been turned into business hotels or motels. Whether they are newly built hotels or renovated, what we do The three industries mentioned are all quite lacking in talent. In general, hospitality schools focus their teaching on daily operations. Taiwan actually lacks talents in this part, not to mention the other two parts. And what impact will this have on the industry? Everyone is rushing to build hotels, and many of the owners are from other industries and don’t understand hotels at all! Many owners don't understand hotels, and the architects, interior designers, electrical and mechanical air-conditioning and other manufacturers they hired have never built a hotel. They just fumble around and waste a lot of money and time. This is a rush to build hotels. Cause a waste of manpower or material resources.


參考書目 Reference Books

1. Developing Hospitality Properties and Facilities, 2/e(Ransley & Ingram,2006)
2. Hotel Design, Planning, and Development , 2/e(Penner , Adams ,& Robson 2012)
3. 教師自編講義
1. Developing Hospitality Properties and Facilities, 2/e(Ransley & Ingram,2006)
2. Hotel Design, Planning, and Development, 2/e(Penner, Adams, & Robson 2012)
3. Teachers’ own handouts


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂參與課堂參與
class participation
10
個案研討報告個案研討報告
Case study report
20
書面報告書面報告
written report
30

授課大綱 Course Plan

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Course Information

Description

學分 Credit:0-2
上課時間 Course Time:Wednesday/11,12[M214]
授課教師 Teacher:俞克元
修課班級 Class:餐旅專班1,2
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

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