This course will equipped students with the knowledge and the tools for managing service quality in service industry. The core competency will be built through interpretation of the cases in relation to the quality management theory. The aims of this course are: 1. Familiarize students with the theory of quality management 2. Provide the tools and the methods in the practical work. 3. Intepretate and learn from the cases.This course will equip students with the knowledge and the tools for managing service quality in service industry. The core competency will be built through interpretation of the cases in relation to the quality management theory. The aims of this course are: 1. Familiarize students with the theory of quality management 2. Provide the tools and the methods in the practical work. 3. Intepretate and learn from the cases.
藉由個案認識餐旅服務品質之內涵及特性.瞭解服務品質管理模式並探討服務品質管理模式於餐旅業之應用
Understand the connotation and characteristics of hospitality service quality through cases. Understand the service quality management model and explore the application of service quality management model in the hospitality industry.
1.Handout
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006
1.handout
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| AttendanceAttendance attendance |
10 | |
| MidtermMidterm midterm |
30 | |
| ReportsReports reports |
60 |
