透過實地觀摩及與該企業高層的深入互動，期使同學能增進與餐旅標竿企業的連結、提升餐旅經營知識與能力。本次課程擬參訪雲品溫泉酒店、清境農場、老英格蘭莊園3個餐旅標竿企業。Through on-site observation and in-depth interaction with the company's senior management, it is expected that students can enhance their connections with benchmark companies in the hospitality industry and enhance their knowledge and capabilities in hospitality management. This course plans to visit three hospitality and hospitality benchmark companies: Yunpin Hot Spring Hotel, Cingjing Farm, and Old England Manor.
本課程將藉由一學期中邀請六位講座教授，藉由其產業及官方的立場為碩專班學生帶領目前最新的產業趨勢，分享經營突破的策略及在人資管理、營運模式、連鎖經營及海外拓展版圖的品牌強化議題。在與大師講座的互動過程中，不僅可以學到兩岸標竿企業經營的獨到之處，並且可以多了業界的人際網路拓展，對專業領域或是工作資源將有非常大的幫助。來自政府高層的講者則可以給同學國家政策的大方向，並帶領台灣如何以服務經濟帶出另一階段的發展，官方的講座將有效的帶領同學以更高的角度來看自身企業的發展。
修完本課程，學生將增強以下能力: 1. 借鏡標竿企業的成功模式，導入自身企業以達成經營突破的目的 2. 精準地抓住產業的脈絡，帶領企業進行開拓及改進 3. 學習到成功企業突破困境，解決問題的模式。
This course will invite six lecture professors in one semester to lead master's and junior college students on the latest industry trends from their industrial and official standpoints, sharing strategies for business breakthroughs and insights into human resource management, operating models, and chain operations. and brand strengthening issues for overseas expansion. During the interaction with the master lectures, you can not only learn the unique features of the management of benchmark enterprises on both sides of the Taiwan Strait, but also expand your network in the industry, which will be of great help to professional fields or work resources. Speakers from high-level government officials can give students the general direction of national policies and lead Taiwan on how to bring another stage of development through the service economy. Official lectures will effectively lead students to view the development of their own enterprises from a higher perspective. .
After completing this course, students will enhance the following abilities: 1. Learn from the successful models of benchmark companies and introduce them into their own companies to achieve business breakthroughs 2. Accurately grasp the context of the industry and lead companies to develop and improve 3. Learn The model of successful companies breaking through difficulties and solving problems.
雲品溫泉酒店、清境農場、老英格蘭莊園3個餐旅標竿企業之相關資料。
Relevant information on three hospitality benchmark companies: Yunpin Hot Spring Hotel, Cingjing Farm, and Old England Manor.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席&參與出席&參與 Attend & Participate |
40 | |
| 期末報告期末報告 Final report |
40 | |
| 上台提報上台提報 Go on stage to report |
20 | (4月1 3日)(暫定) |
