透過實地觀摩及與該企業高層的深入互動，期使同學能增進與餐旅標竿企業的連結、提升餐旅經營知識與能力。本次課程擬參訪雲品溫泉酒店、清境農場、老英格蘭莊園3個餐旅標竿企業。Through local tourism and in-depth interaction with the company at a high level, students can increase their connection with restaurant and tourism pole companies and improve their knowledge and capabilities in restaurant and tourism business. This course will visit three restaurant and tourism pole companies, Yunpin Hot Spring Hotel, Qingjing Agricultural and Old England Park.
本課程將藉由一學期中邀請六位講座教授，藉由其產業及官方的立場為碩專班學生帶領目前最新的產業趨勢，分享經營突破的策略及在人資管理、營運模式、連鎖經營及海外拓展版圖的品牌強化議題。在與大師講座的互動過程中，不僅可以學到兩岸標竿企業經營的獨到之處，並且可以多了業界的人際網路拓展，對專業領域或是工作資源將有非常大的幫助。來自政府高層的講者則可以給同學國家政策的大方向，並帶領台灣如何以服務經濟帶出另一階段的發展，官方的講座將有效的帶領同學以更高的角度來看自身企業的發展。
修完本課程，學生將增強以下能力: 1. 借鏡標竿企業的成功模式，導入自身企業以達成經營突破的目的 2. 精準地抓住產業的脈絡，帶領企業進行開拓及改進 3. 學習到成功企業突破困境，解決問題的模式。
This course will invite six lecturers in the middle of the year, and use their industry and official standpoint to lead the latest industry trends for students in the course of professionals, sharing strategies for breakthroughs in business breakthroughs and brand enhancement issues in human resources management, operational models, locked business and overseas expansion pictures. During the interaction with the teacher, you can not only learn the unique location of cross-strait labeling companies, but also increase the expansion of the industry's international network, which will be of great help to professional fields or work resources. Talkers from high-level governments can learn the general direction of national policies and lead Taiwan to bring another stage of development through service economy. The official lecture will effectively lead students to see the development of their own enterprises from a higher perspective.
After completing this course, students will strengthen the following abilities: 1. Use the successful model of the rod-shaped enterprise to enter their own enterprise to achieve the purpose of operating breakthroughs 2. Accurately grasp the industry's strengths and lead the enterprise to expand and improve 3. Learn the model of successful enterprises breaking through difficulties and solving problems.
雲品溫泉酒店、清境農場、老英格蘭莊園3個餐旅標竿企業之相關資料。
Related information about three restaurant and tourism label companies, Yunpin Hot Spring Hotel, Qingjing Agricultural and Old England Park.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席&參與出席&參與 Attend & Participate |
40 | |
| 期末報告期末報告 Final report |
40 | |
| 上台提報上台提報 Proposal for going on stage |
20 | (4月1 3日)(暫定) |
