學習傳統產業經濟理論，熟悉世界及台灣食品市場結構與企業運作，運用學習的理論及分析工具進行產品的行銷企畫規劃。Learn traditional industrial economic theory, become familiar with the structure and business operations of food markets in the world and Taiwan, and use the learned theories and analytical tools to carry out product marketing planning.
To understand the history and developing of today’s food industry (Taiwan wise and global wise), by utilizing the tool of industrial economics SCP paradigm to establish understanding of the enviorment that enable for industry to develop, and to discuss the competitiveness and new role of Taiwanese food industry.
To understand the history and developing of today's food industry (Taiwan wise and global wise), by utilizing the tool of industrial economics SCP paradigm to establish understanding of the enviorment that enable for industry to develop, and to discuss the competitiveness and new role of Taiwanese food industry.
陳佩綺，課程講義2013
洪順慶，2006，行銷學，福懋出版社，2nd. Ed.
陳正昌、林惠玲、陳忠榮、莊春發，2003，產業經濟學，雙葉書郎有限公司
Chen Peiqi, course handouts 2013
Hong Shunqing, 2006, Marketing, Fu Mao Press, 2nd. Ed.
Chen Zhengchang, Lin Huiling, Chen Zhongrong, Zhuang Chunfa, 2003, Industrial Economics, Shuangye Shulang Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 國內外食品企業報告國內外食品企業報告 Domestic and foreign food company reports |
20 | |
| 小考小考 Quiz |
20 | |
| 作業作業 Homework |
20 | |
| 期末報告期末報告 Final report |
30 |
