課程目標：
1. 建立對質性研究方法的初步理解。
2. 協助修課者探索適合自己研究主題及問題意識的質性研究方法。
社會科學領域裡的「質性研究」一詞，至少包含「資料收集方法」、「質性研
究取徑」、「質性研究方法學」等不同意涵。資料收集方法為取得研究所需資料的
方式（如參與觀察、深度訪談、檔案法等），很少質性研究只用單一「資料收集
方法」，但同一種方法取得的資料，通常能以不同「質性研究取徑」來分析。所
謂質性研究取徑（qualitative "approach"）是有關如何執行質性研究的一套思
維，對研究目標、研究者角色、研究階段及資料收集方法等通常或隱或顯地有套
規範性的限定（normative prescription）。研究取徑通常根據特定理論或方法學
觀點啟發而發展出來，因而有獨特的知識論或方法學預設、與特定理論取徑或問
題意識有較高親和力，同時也有相對適切的資料收集方法（如參與觀察）。此外，
也可以根據受理論限定或通用的程度、資料處理的規範性程度（如明確的分析程
式），以及對問題意識或實質議題的特異性（如權力關係、行動意義、商品交換
等），而區別或建構不同的質性研究取徑。Course objectives:
1. Establish a preliminary understanding of qualitative research methods.
2. Assist course students to explore qualitative research methods suitable for their own research topics and problem awareness.
The term "qualitative research" in the field of social sciences includes at least "data collection methods" and "qualitative research methods".
"Research approach", "qualitative research methodology" and other different meanings. The data collection method is to obtain the information required for the research.
methods (such as participant observation, in-depth interviews, archival methods, etc.), few qualitative studies only use a single "data collection"
method", but data obtained by the same method can usually be analyzed using different "qualitative research methods". Place
A qualitative "approach" is a set of ideas about how to conduct qualitative research.
Dimensions, usually implicitly or explicitly, regarding research objectives, researcher roles, research stages, and data collection methods.
normative prescription. Research approaches are usually based on specific theories or methodologies
Developed inspired by viewpoints, it has unique epistemological or methodological presuppositions and specific theoretical approaches or questions.
It has a high affinity for problem awareness and also has relatively appropriate data collection methods (such as participant observation). also,
It can also be based on the degree to which it is theoretically limited or general, and the degree of normativeness of data processing (such as clear analysis procedures).
style), as well as the specificity of problem awareness or substantive issues (such as power relations, meaning of actions, commodity exchange
etc.), and distinguish or construct different qualitative research approaches.
質化研究是一門社會科學領域常用的研究方法論課程，本課程介紹餐旅領域常使用之質化研究方法的觀點與研究過程，以文本分析研究為主認識質化研究特質，詮釋典範的相關觀點、量化與質化研究差異、質性研究企劃過程、資料收集方法及技巧、研究倫理、寫作方式等；並協助同學選擇碩士論文主題、找出問題意識、整理文獻、擬出研究架構，撰寫研究大綱、並執行質化研究過程。
Qualitative research is a commonly used research methodology course in the field of social sciences. This course introduces the viewpoints and research processes of qualitative research methods commonly used in the field of hospitality and hospitality. It focuses on text analysis research to understand the characteristics of qualitative research and interprets relevant views of the paradigm. , differences between quantitative and qualitative research, qualitative research planning process, data collection methods and techniques, research ethics, writing methods, etc.; and assist students in selecting master's thesis topics, identifying problem awareness, organizing literature, formulating a research structure, and writing research Outline and execute the qualitative research process.
請參考各週進度
Please refer to the progress of each week
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 論文研究構想（含方法）（1,000 字內，10%）。論文研究構想（含方法）（1,000 字內，10%）。 Thesis research concept (including methods) (within 1,000 words, 10%). |
10 | |
| 書面訪談通順稿或田野筆記，3,000 字內（20%）書面訪談通順稿或田野筆記，3,000 字內（20%） Written interview transcript or field notes, within 3,000 words (20%) |
20 | |
| 課堂導讀（共 24 次）或質性研究作品賞析（共6 次）（2 次，20%）課堂導讀（共 24 次）或質性研究作品賞析（共6 次）（2 次，20%） Class introduction (24 times in total) or appreciation of qualitative research works (6 times in total) (2 times, 20%) |
20 | |
| 期末報告：以「方法學章節」（研究設計或分析架構與研究方法）為主要部分的「論文研究計畫書」章節初稿（5,000 字內，40%）。期末報告：以「方法學章節」（研究設計或分析架構與研究方法）為主要部分的「論文研究計畫書」章節初稿（5,000 字內，40%）。 Final report: The first draft of the "Thesis Research Proposal" chapter (within 5,000 words, 40%) with the "Methodology Chapter" (research design or analysis structure and research methods) as the main part. |
40 | |
| 出席及課堂參與討論（10%）。出席及課堂參與討論（10%）。 Attend and participate in class discussions (10%). |
10 |
