2556 - 餐旅消費行為 英授 Taught in English
Hospitality Consumer Behavior
教育目標 Course Target
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
課程概述 Course Description
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
參考書目 Reference Books
Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L.,McGraw-Hill College(桂魯有限公司)
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc.,2005, J. Paul Peter and Jerry C. Olson, [李瑾玲譯,消費者行為,第七版,滄海書局]
Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L., McGraw-Hill College (Guilu Co., Ltd.)
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc., 2005, J. Paul Peter and Jerry C. Olson, [Reported by Li Jinling, Consumer Behavior, Seventh Edition, Huahai Book Bureau]
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
In-Class participation In-Class participation |
15 | 出席率與課堂作業 |
Midterm Exam Midterm Exam |
30 | 課程1~9章 |
Final Exam Final Exam |
35 | 課程10~15.17章 |
Group presentation and term project Group presentation and term project |
20 | 分組專題報告 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2556
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/7,8,9[M221]
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授課教師 Teacher:林万登
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修課班級 Class:餐旅系3
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選課備註 Memo:不開放推廣部隨班附讀
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