（1）學生必須修習本系開設在上學期之「食品市場規劃通論」並且成績及格，於下學期即可以再接續修習本科目，如此更有助於完整建立對於食品市場的觀察能力。特別是針對在擬定食品市場策略之前置作業上，可以強化汲取消費者需求或是市場動向的能力。
（2）期待學生可以理解有效掌握市場的動向與趨勢，乃是維持食品企業再生產循環的重要原動力。
（3）給予學生適切的市場調查基礎訓練，得以單獨規劃市場調查研究案。
（4）強化學生對於市場情報的管理概念，感受到有效的情報資訊將是規劃出良好市場並習得如何運用市場情報以作為生產或販賣策略的參考依據。(1) Students must study the "Food Market Planning General" established in the previous period and pass the qualifications. They can continue to study the subject in the next period, which will help to fully establish the ability to observe the food market. Especially in determining the food market strategy, the ability to absorb consumer demand or market trends can be strengthened.
(2) I hope that students can understand and effectively grasp the direction and trends of the market are important driving forces to maintain the reproduction and production cycle of food companies.
(3) Provide students with appropriate market investigation basic training, and individually plan market investigation and research cases.
(4) Strengthen the management concept of market information for students, and feel that effective information information will be a reference for planning a good market and how to use market information as a reference for production or sales strategies.
本科目乃是向修習學生傳達有關「Marketing Research」的理論與方法，課程設計包含理論與方法的解說，並搭配調查實務操作。
This subject is to teach students theories and methods about "Marketing Research". The course design includes explanations of theory and methods, and is accompanied by investigation practice operations.
（1）後藤秀夫著「市場調查Manual」，MIKI書房（原文）,
許時嘉譯「市場調查實務手冊」，小知堂文化,2001年1月。
（2）指方一郎原著「市場調查輕鬆學」，
謝淑鈴翻譯，雅書堂出版社，2001年12月。
(1) "Market Survey Manual" by Hideo Goto, MIKI Bookstore (original text),
Xu Shi Jia "Market Investigation Practice Manual", Xiaozhitang Culture, January 2001.
(2) Referring to the original work of Fang Yiro "Lightly Learning Market Investigation",
Xie Shu-Ying Translation, Ya Shutang Publishing House, December 2001.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席狀況出席狀況 Attendance status |
20 | |
| 實際操作作業實際操作作業 Integrated operation |
20 | |
| 期中試驗期中試驗 Midterm trial |
30 | |
| 期末試驗期末試驗 Final trial |
30 |
