(1) 讓學生熟習各階層的策略如何形成、執行與控制三大相關領域的理論與實務知識。
(2) 透過個案作業的演練與互動式教學的進行，期望學生能成為一有效的策略規劃者與執行者。(1) To familiarize students with theoretical and practical knowledge in the three related fields of how strategies at various levels are formed, executed and controlled.
(2) Through casework exercises and interactive teaching, students are expected to become effective strategic planners and executors.
策略管理為企業管理領域的高階整合性課程，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the field of business management. It is an advanced course for managers to decide what business to run and how to run the business in order to profit, grow or survive. The course content covers three parts: strategy formation, strategy execution and strategy control.
教科書：
Charles W. L. Hill & Gareth R. Jones(2015)，Strategic Management Theory， 11th edition，Houghton Mifflin(華泰出版)
參考書：
1. 執行力 Larry Bossidy & Ram Charan，李明譯，天下文化。
2. 競爭策略 波特著 天下文化。
3. 競爭優勢（上，下） 波特著 天下文化。
4. 4+2：成功方程式 尼汀•諾瑞亞著 天下文化。
5. 國家競爭優勢（上，下） 波特著 天下文化。
6. 競爭論 波特著 天下文化。
7. 競爭大未來 Gray Hamal著 智庫文化。
8. 公司治理 薩門 等著 天下文化。
9. 策略巡禮 亨利明茲伯格 等著 商周出版。
10.年度策略規畫及預算實作指引，黎守明編輯，蓋登氏編輯委員會
11.科技創業聖經 夏恩著 台灣培生教育。
12.全球舞台大未來 大前研一著 培生集團。
13.策略精論 湯明哲著 旗標出版股份有限公司 2011年
14.策略管理概論 方至民著 前程文化事業有限公司 2014年
參考論文、期刊、報章雜誌：
1. 工商時報 經營知識版
2. 國內各大學所出版之管理評論（有關策略管理部分之文章）
3. EMBA世界經理文摘 每期國外期刊雜誌文章之翻譯，各期雜誌內容可查閱EMBA網站：www.emba.com.tw。
4. STRATEGIC MANAGEMENT JOURNAL。
5. Harvard Business Review。
6. Fast Company magazine。
7. INC. Magazine。
Textbook:
Charles W. L. Hill & Gareth R. Jones(2015), Strategic Management Theory, 11th edition, Houghton Mifflin (Huatai Publishing)
Reference books:
1. Execution Larry Bossidy & Ram Charan, translated by Li Ming, Tianxia Culture.
2. Competitive Strategy Porter’s World Culture.
3. Competitive advantage (top, bottom) Porter’s World Culture.
4. 4+2: The Formula for Success by Nitin Nooriya World Culture.
5. National Competitive Advantage (Part 1, Part 2) Porter’s World Culture.
6. Theory of Competition, Porter’s World Culture.
7. Competing for the Big Future Think Tank Culture by Gray Hamal.
8. Corporate Governance Samen Waiting for Tianxia Culture.
9. Strategy Tour Henry Mintzberg is waiting to be published by Shang Zhou.
10. Annual Strategic Planning and Budget Implementation Guidelines, edited by Lai Shouming, Gaydon Editorial Board
11. Technology Entrepreneurship Bible, written by Xia En, Pearson Education, Taiwan.
12. The Big Future on the Global Stage, by Kenichi Ohmae, Pearson.
13. Essence of Strategy, written by Tang Mingzhe, Qibiao Publishing Co., Ltd., 2011
14. Introduction to Strategic Management by Fang Zhimin, Qiancheng Cultural Industry Co., Ltd. 2014
Reference papers, journals, newspapers and magazines:
1. Business Times Business Knowledge Edition
2. Management reviews published by domestic universities (articles related to strategic management)
3. EMBA World Manager Digest is the translation of articles in each issue of foreign journals and magazines. The content of each issue of the magazine can be found on the EMBA website: www.emba.com.tw.
4. STRATEGIC MANAGEMENT JOURNAL.
5. Harvard Business Review.
6. Fast Company magazine.
7. INC. Magazine.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考與期末考期中考與期末考 Midterm and final exams |
50 | |
| 期中報告與期末報告期中報告與期末報告 Interim report and final report |
50 |
