1.了解醫療策略管理理論及其相關知識
2.了解我國醫療產業營運現況及創新模式
3.培養學生將理論應用於實務的能力1. Understand medical strategic management theory and related knowledge
2. Understand the current operating status and innovation model of my country’s medical industry
3. Cultivate students’ ability to apply theory to practice
主要：
黃松共，醫療策略管理，台灣醫務管理學會。
朱博湧，台灣籃海策略
綠金企業：從IT到ET，開創新藍海. 作者： 朱博湧; 出版社： 天下文化
精實醫療：以精實方法改善醫療品質、病患安全與員工滿意 ，出版社：中衛
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延伸閱讀：
Porter, Michael E., COMPETITIVE ADVANTAGE : Creating and Sustaining Superior Performance, 1985,
Free Press, New York.
Robert A. Pitts and David Lei, South-Western, Strategic Management: Building and Sustaining Competitive Advantage.
哈佛企管評論文獻閱讀與討論
台灣新聞報系發展策略個案
策略是什麼？ Michael E. Porter
價值創新 W. Chan Kim
進退有據：老企業創新之道 Geoffery A. Moore
向「錢」卡位 Clayton M. Christensen
全球致勝絕招 Ian C. MacMillan
聯盟或購併 Jeffery H. Dyer
Main:
Huang Songgong, Medical Strategic Management, Taiwan Medical Management Association.
Zhu Boyong, Taiwan Basketball Strategy
Green Gold Enterprise: From IT to ET, creating a new blue ocean. Author: Zhu Boyong; Publisher: Tianxia Culture
Lean medical care: Improving medical quality, patient safety and employee satisfaction with lean methods, Publisher: Zhongwei
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Further reading:
Porter, Michael E., COMPETITIVE ADVANTAGE: Creating and Sustaining Superior Performance, 1985,
Free Press, New York.
Robert A. Pitts and David Lei, South-Western, Strategic Management: Building and Sustaining Competitive Advantage.
Harvard Business Review Literature Reading and Discussion
Taiwan News Department Development Strategy Case
What is the strategy? Michael E. Porter
Value Innovation W. Chan Kim
Advancing and retreating with evidence: How old companies innovate Geoffery A. Moore
To the "Money" card slot Clayton M. Christensen
Global Winning Tips Ian C. MacMillan
Alliance or Acquisition Jeffery H. Dyer
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Participate in class discussions |
50 | |
| 書面作業書面作業 written assignments |
50 |
