1.了解醫療策略管理理論及其相關知識
2.了解我國醫療產業營運現況及創新模式
3.培養學生將理論應用於實務的能力1. Understand medical strategy management theory and related knowledge
2. Understand the current situation and innovative model of our country's medical industry
3. Cultivate students' ability to apply theoretical theory to practice
主要：
黃松共，醫療策略管理，台灣醫務管理學會。
朱博湧，台灣籃海策略
綠金企業：從IT到ET，開創新藍海. 作者： 朱博湧; 出版社： 天下文化
精實醫療：以精實方法改善醫療品質、病患安全與員工滿意 ，出版社：中衛
�
延伸閱讀：
Porter, Michael E., COMPETITIVE ADVANTAGE : Creating and Sustaining Superior Performance, 1985,
Free Press, New York.
Robert A. Pitts and David Lei, South-Western, Strategic Management: Building and Sustaining Competitive Advantage.
哈佛企管評論文獻閱讀與討論
台灣新聞報系發展策略個案
策略是什麼？ Michael E. Porter
價值創新 W. Chan Kim
進退有據：老企業創新之道 Geoffery A. Moore
向「錢」卡位 Clayton M. Christensen
全球致勝絕招 Ian C. MacMillan
聯盟或購併 Jeffery H. Dyer
Main:
Huang Songgong, Medical Strategy Management, Taiwan Medical Management Association.
Zhu Boyong, Taiwan’s Basin Strategy
Green Enterprise: From IT to ET, to innovate Blue Sea. Author: Zhu Boyong; Publisher: World Culture
Fine medicine: Use precise methods to improve medical quality, patient safety and employee satisfaction, Publisher: China Life
�
Extended reading:
Porter, Michael E., COMPETITIVE ADVANTAGE : Creating and Sustaining Superior Performance, 1985,
Free Press, New York.
Robert A. Pitts and David Lei, South-Western, Strategic Management: Building and Sustaining Competitive Advantage.
Harvard Corporate Management Review Paper Reading and Discussion
A case for the development strategy of Taiwan News System
What is the strategy? Michael E. Porter
Value Innovation W. Chan Kim
There are difficulties in retreating: the way to innovate old enterprises Geoffery A. Moore
Clayton M. Christensen
Global End of the Winning Ian C. MacMillan
Alliance or purchase Jeffery H. Dyer
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論課堂參與討論 Class Participation and Discussion |
50 | |
| 書面作業書面作業 Writing |
50 |
