2557 - 餐旅行銷管理 英授 Taught in English
Hospitality Marketing
教育目標 Course Target
〈一〉商圈經營與顧客開發管理
〈二〉經營團隊建立
〈三〉銷售品質管理
〈四〉領導幹部培育
〈五〉行銷實務技巧
〈六〉顧客關係管理
〈七〉個案企劃
〈八〉工作態度管理
<1>Business district management and customer development management
<2> Establishment of management team
<3> Sales quality management
<4> Cultivation of leading cadres
<5> Marketing practical skills
<6>Customer relationship management
<7> Case planning
<8> Work attitude management
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
〈一〉戴國良 著，行銷管理（2008/01），普林斯頓國際有限公司
〈二〉林建煌 著，行銷管理（2011/03），華泰文化
<1> Written by Dai Guoliang, Marketing Management (2008/01), Princeton International Co., Ltd.
<2> Written by Lin Jianhuang, Marketing Management (2011/03), Huatai Culture
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時態度（討論及發表.小考） Daily attitude (discussing and publishing. Quiz) |
40 | |
|
期中考 midterm exam |
30 | |
|
期末考 final exam |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-2549
|
餐旅系2 林紹煌 | 三/2,3,4[M103] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2557
- 學分 Credit: 3-0
-
上課時間 Course Time:Friday/2,3,4[M106]
-
授課教師 Teacher:陳永瑞
-
修課班級 Class:餐旅系3
-
選課備註 Memo:不開放推廣部修課
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