2549 - 餐旅行銷管理 英授 Taught in English
Hospitality Marketing
教育目標 Course Target
探討觀光與餐旅行銷之理論及應用，解析重要觀念，並以國內外實例與生活見聞解釋學理的應用，以提升同學對觀光與餐旅行銷議題的興趣，為觀光與餐旅專業打下根基。
Discuss the theory and application of tourism and catering travel marketing, analyze important concepts, and explain the application of academic theories with domestic and foreign examples and life experiences to enhance students' interest in tourism and catering travel marketing issues and lay a foundation for the tourism and hospitality major.
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
曾光華、陳貞吟、饒怡雲（2015），觀光與餐旅行銷：體驗、人文、美感，三版，台北：前程文化。
Zeng Guanghua, Chen Zhenyin, and Rao Yiyun (2015), Tourism and Dining Marketing: Experience, Humanities, and Beauty, third edition, Taipei: Qiancheng Culture.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 midterm exam |
20 | |
|
期末考 final exam |
20 | |
|
平時出席及互動 Regular attendance and interaction |
20 | |
|
期中報告 interim report |
20 | |
|
期末報告 Final report |
20 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-2557
|
餐旅系3 陳永瑞 | 五/2,3,4[M106] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2549
- 學分 Credit: 3-0
-
上課時間 Course Time:Wednesday/2,3,4[M103]
-
授課教師 Teacher:林紹煌
-
修課班級 Class:餐旅系2
-
選課備註 Memo:不開放推修部修課
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