（1）期待學生可以理解有效掌握市場的動向與趨勢、乃是維持食品企業再生產循環的重要原動力。
（2）給予學生適切的市場規劃的基礎訓練、得以有能力規劃市場的戰略。
（3）補充市場調查的基本知識與市場情報的管理概念，並且協助修習學生得知如何運用在食品市場規劃策略的擬定過程中。
（4）透過授課教師隨時蒐集自日本衛星頻道中所放映之食品市場策略相關特別節目單元，除了提供作為個案分析的材料，也希望可以促使修習學生拓展出國際視野。

(1) It is expected that students can understand that effectively grasping market trends and trends is an important driving force for maintaining the reproduction cycle of food companies.
(2) Provide students with appropriate basic training in market planning so that they can plan market strategies.
(3) Supplement the basic knowledge of market research and the management concepts of market intelligence, and help students learn how to apply them in the formulation process of food market planning strategies.
(4) The instructors collect special program units related to food market strategy from Japanese satellite channels at any time. In addition to providing materials for case analysis, it is also hoped to encourage students to expand their international horizons.

主要為協助修習者對於食品產業當中所存在的流通構造特質與企業所採用市場策略有所理解，因而將循序講解市場規劃的基礎理論、基本概念、事業領域等，再配合授課教師所提供之國際間大規模食品企業所推動的最新市場規劃策略案例，以及市場策略國際化的案例，與修習學生進行個案分析與討論。

Mainly to help students understand the characteristics of the circulation structure that exists in the food industry and the market strategies adopted by enterprises, the basic theory, basic concepts, business fields, etc. of market planning will be explained step by step. Then, the instructor will provide case analysis and discussion with the students on the latest market planning strategy cases promoted by large-scale international food companies, as well as cases on the internationalization of market strategies.

和田充夫、恩藏直人、三浦俊彥「Marketing戰略」,有斐閣（日本語原文，授課教師自行翻譯編輯為中文教材）

Mitsuo Wada, Naoto Onzo, and Toshihiko Miura "Marketing Strategy", Yuhikaku (original Japanese text, translated and edited by the instructor into a Chinese textbook)