本課程目標旨在讓EMBA同學瞭解企業研究方法的基本概念與軟體操作，以強化EMBA同學在管理問題研究與決策分析能力。The goal of this course is to enable EMBA students to understand the basic concepts and software operations of enterprise research methods, so as to strengthen EMBA students' abilities in management problem research and decision-making analysis.
本課程探討如何進行企業管理領域的研究，授課內容包括研究的基本概念、研究的流程、研究的設計、資料蒐集方法、資料蒐集工具的設計、抽樣設計、資料分析方法、以及論文報告的撰寫。希望藉由這門課讓修課同學具備進行企業管理領域的基礎研究或應用研究的知識與能力。
This course explores how to conduct research in the field of business management. The teaching content includes the basic concepts of research, research process, research design, data collection methods, design of data collection tools, sampling design, data analysis methods, and writing of thesis reports. It is hoped that this course will equip students with the knowledge and ability to conduct basic or applied research in the field of business management.
1.邱皓政著。《量化研究與統計分析：SPSS(PASW)資料分析範例解析》。台北：五南，2011。
2.「時間序列分析：經濟與財務上之應用」，楊奕農（2009）
1. Written by Qiu Haozheng. "Quantitative Research and Statistical Analysis: Analysis of SPSS (PASW) Data Analysis Examples". Taipei: Wunan, 2011.
2. "Time Series Analysis: Economic and Financial Applications", Yang Yinong (2009)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 三個主題各佔20％三個主題各佔20％ Three topics each account for 20% |
60 | 依三位老師之授課規範，繳交報告或作業 |
| 期末報告期末報告 Final report |
40 | 繳交期末報告並安排三小時之論文發表。 |
