本課程目的在於讓EMBA同學瞭解企業研究之程序與方法，除了研讀一般管理之相關期刊文獻外，本課程主要透過實際操作過程以瞭解整個研究過程，包括文獻回顧、研究提問、撰寫計畫書、研究方法的選用、資料分析與寫作。The purpose of this course is to allow EMBA students to understand the procedures and methods of enterprise research. In addition to studying related journal articles in general management, this course mainly uses actual operational processes to understand the entire research process, including document review, research questions, writing plans, selection of research methods, data analysis and writing.
教科書：
1.古永嘉、楊雪蘭著，企業研究方法，第十一版，華泰文化。
2.視課程需要，發給隨堂講義。
Textbook:
1. Authored by Gu Yongjia and Yang Xuelan, Corporate Research Methods, 11th Edition, Huatai Culture.
2. Develop the lectures for the course.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與與平時作業課堂參與與平時作業 Class participation and daily routine |
40 | |
| 期中報告期中報告 Midterm Report |
30 | |
| 期末報告期末報告 Final report |
30 |
