本課程設計將節慶的核心價值開展，陸續探討節慶產品要素、節慶服務品質、行銷包裝、活動設計、企劃流程與預算編列等內容，課程中將配合實務案例-以舉辦畢業餐會為執行目標討論，並了解各政府機關節慶活動招標現況，期以同學們認識節慶規劃之基礎要件，並於未來從事相關節慶活動時，能對國內節慶活動之提升有所助益。

This course is designed to carry out the core values ​​of festivals, and successively explore festival product elements, festival service quality, marketing packaging, event design, planning process and budget preparation. The course will be combined with practical cases - holding a graduation dinner as the implementation goal to discuss, and understand the current bidding situation of festival activities in various government agencies. It is expected that students will understand the basic elements of festival planning, and when engaging in related festival activities in the future, it will be helpful to improve domestic festival activities.

課程結合理論、實務與個案研究，培養學生了解、探討節慶與文化活動的內涵，培養同學具備節慶活動規畫的基本能力及了解活動管理執行的奧妙。課程除上課講授，分組討論之外，另搭配實際活動規劃及執行。學生將學習到企劃書撰寫，執行及執行後討論及改進策略。

The course combines theory, practice and case studies to train students to understand and explore the connotation of festivals and cultural activities, to equip students with the basic ability to plan festival activities and to understand the secrets of event management and execution. In addition to class lectures and group discussions, the course is also equipped with practical activity planning and execution. Students will learn how to write a plan, implement it, and discuss and improve strategies after implementation.

節慶與活動管理4/e

Festival&Special Event Management

作者：Allen,O’Toole,Harris&McDonnell
譯者：李君如、游瑛妙
出版社：前程文化
出版日期：2009年09月28日
語言：繁體中文 ISBN：9789867239969
裝訂：平裝

Festival and Event Management 4/e

Festival&Special Event Management

Author: Allen, O’Toole, Harris & McDonnell
Translators: Li Junru, You Yingmiao
Publisher: Qiancheng Culture
Publication date: September 28, 2009
Language: Traditional Chinese ISBN: 9789867239969
Binding: paperback