2482 - 食品消費者行為 英授 Taught in English
Consumer Behavior
教育目標 Course Target
透過對於消費者行為決策形成過程的理解以及決策過程中可能影響因素的探討，提供學生對於進行[消費者行為分析]一個基本的架構。
Through the understanding of the decision-making process of consumer behavior and the discussion of possible influencing factors in the decision-making process, students are provided with a basic framework for conducting [consumer behavior analysis].
課程概述 Course Description
經濟學入門課程，課程涵蓋個體經濟與總體經濟學。旨在培養建立經濟思考方式，暸解經濟體系基本運作架構以及政策與經濟體系之的因果關係。
An introductory course in economics covering individual economics and general economics. It aims to cultivate the establishment of economic thinking methods and understand the basic operating structure of the economic system and the causal relationship between policies and the economic system.
參考書目 Reference Books
消費者行為，白滌清譯，Blackwell, Miniard, Engel, Pai, Norjaya,Wan Jooria著，台北市：新加坡商聖智學習，2012。
汪志堅，2007，消費者行為，全華圖書。
劉維公，2007，風格競爭力，天下雜誌。
Consumer Behavior, translated by Bai Diqing, written by Blackwell, Miniard, Engel, Pai, Norjaya, Wan Jooria, Taipei: Cengage Learning, Singapore, 2012.
Wang Zhijian, 2007, Consumer Behavior, Quanhua Books.
Liu Weigong, 2007, Style Competitiveness, Tianxia Magazine.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
小考(二次) Quiz (second time) |
15 | |
|
書面報告 written report |
15 | |
|
期中考 midterm exam |
30 | |
|
作業與平時分數 Homework and usual scores |
10 | |
|
期末報告 Final report |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2482
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/3,4,Thursday/6[AG122]
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授課教師 Teacher:陳佩綺
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修課班級 Class:食科系2
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