透過對於消費者行為決策形成過程的理解以及決策過程中可能影響因素的探討，提供學生對於進行[消費者行為分析]一個基本的架構。Through the understanding of the decision-making process of consumer behavior and the discussion of possible influencing factors in the decision-making process, students are provided with a basic framework for conducting [consumer behavior analysis].
經濟學入門課程，課程涵蓋個體經濟與總體經濟學。旨在培養建立經濟思考方式，暸解經濟體系基本運作架構以及政策與經濟體系之的因果關係。
An introductory economics course covering individual economics and general economics. It aims to cultivate the establishment of economic thinking methods and understand the basic operating structure of the economic system and the causal relationship between policies and the economic system.
消費者行為，白滌清譯，Blackwell, Miniard, Engel, Pai, Norjaya,Wan Jooria著，台北市：新加坡商聖智學習，2012。
汪志堅，2007，消費者行為，全華圖書。
劉維公，2007，風格競爭力，天下雜誌。
Consumer Behavior, translated by Bai Diqing, written by Blackwell, Miniard, Engel, Pai, Norjaya, Wan Jooria, Taipei: Cengage Learning, Singapore, 2012.
Wang Zhijian, 2007, Consumer Behavior, Quanhua Books.
Liu Weigong, 2007, Style Competitiveness, Tianxia Magazine.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 小考(二次)小考(二次) Quiz (second time) |
15 | |
| 書面報告書面報告 written report |
15 | |
| 期中考期中考 midterm exam |
30 | |
| 作業與平時分數作業與平時分數 Homework and usual scores |
10 | |
| 期末報告期末報告 Final report |
30 |
