(1) 讓學生熟習各階層的策略如何形成、執行與控制三大相關領域的理論與實務知識。
(2) 透過個案作業的演練與互動式教學的進行，期望學生能成為一有效的策略規劃者與執行者。(1) Let students familiarize themselves with the theoretical and practical knowledge of the three related fields of strategy formation, implementation and control.
(2) Through the practice of case studies and the conduct of interactive teaching, students are expected to become effective strategy planners and executors.
策略管理為企業管理領域的高階整合性課程，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the enterprise management field. It is a high-level course for operators to decide what business to run and how to run the business in order to make profits, grow or survive. The course content covers three parts: policy formation, policy execution and policy control.
教科書：
Charles W. L. Hill & Gareth R. Jones(2015)，Strategic Management Theory， 11th edition，Houghton Mifflin(華泰出版)
參考書：
1. 執行力 Larry Bossidy & Ram Charan，李明譯，天下文化。
2. 競爭策略 波特著 天下文化。
3. 競爭優勢（上，下） 波特著 天下文化。
4. 4+2：成功方程式 尼汀•諾瑞亞著 天下文化。
5. 國家競爭優勢（上，下） 波特著 天下文化。
6. 競爭論 波特著 天下文化。
7. 競爭大未來 Gray Hamal著 智庫文化。
8. 公司治理 薩門 等著 天下文化。
9. 策略巡禮 亨利明茲伯格 等著 商周出版。
10.年度策略規畫及預算實作指引，黎守明編輯，蓋登氏編輯委員會
11.科技創業聖經 夏恩著 台灣培生教育。
12.全球舞台大未來 大前研一著 培生集團。
13.策略精論 湯明哲著 旗標出版股份有限公司 2011年
14.策略管理概論 方至民著 前程文化事業有限公司 2014年
參考論文、期刊、報章雜誌：
1. 工商時報 經營知識版
2. 國內各大學所出版之管理評論（有關策略管理部分之文章）
3. EMBA世界經理文摘 每期國外期刊雜誌文章之翻譯，各期雜誌內容可查閱EMBA網站：www.emba.com.tw。
4. STRATEGIC MANAGEMENT JOURNAL。
5. Harvard Business Review。
6. Fast Company magazine。
7. INC. Magazine。
Textbook:
Charles W. L. Hill & Gareth R. Jones (2015), Strategic Management Theory, 11th edition, Houghton Mifflin (Published by Huatai)
Reference book:
1. Enforcement Larry Bossidy & Ram Charan, Li Minglu, World Culture.
2. Competition strategy by Porter World Culture.
3. Competitive Advantages (Part 1, 2) by Porter World Culture.
4. 4+2: The Equation of Success by Nitin Noria The World Culture.
5. National Competition Advantages (Part 1, 2) by Porter World Culture.
6. Competition by Porter World Culture.
7. Competing for the Great Future by Gray Hamal Smart Culture.
8. Corporate Governance Samen waits for the world culture.
9. Strategic Tour Henry Mingzberger, who was published by Shang and Zhou.
10. Annual strategic planning and budget implementation guidelines, edited by Li Shouming, and edited by Li Deng's Editorial Committee
11. Science and Technology Entrepreneurship Saint-Written by Xia En Taiwan Pearson Education.
12. The Great Future of the Global Stage, Daimae Ken, a guide to Pearson Group.
13. Strategic Review by Tom Mingzhe Qishun Publishing Co., Ltd. 2011
14. Overview of Strategic Management by Fang Zhimin Qiancheng Cultural Affairs Co., Ltd. 2014
Refer to articles, journals, and newspapers:
1. Business Times Business Knowledge Edition
2. Management reviews published by major domestic institutions (article about strategy management)
3. EMBA World Manager Digest Translation of magazine articles in each issue of foreign journals. The content of magazines in each issue can be found on the EMBA website: www.emba.com.tw.
4. STRATEGIC MANAGEMENT JOURNAL.
5. Harvard Business Review.
6. Fast Company magazine.
7. INC. Magazine.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考與期末考期中考與期末考 Midterm and final exams |
50 | |
| 期中報告與期末報告期中報告與期末報告 Mid-term and final reports |
50 |
