藉由教科書的架構及理論，結合個案研習及討論，協助同學瞭解品牌管理之精要及策略思考邏輯，進而培養解決品牌管理相關議題的能力。Through the structure and theory of the textbook, we combine case research and discussion to help students understand the essence of brand management and strategic thinking logic, and then cultivate the ability to solve brand management-related issues.
1. Strategic Brand Management 4e, 2013, Kevin Lane Keller, Pearson Education Inc.
2. 策略品牌管理（四版）, 2014年, Kevin Lane Keller原著, 徐世同編譯，華泰書局。
3. 品牌行銷與管理（二版），2014年，丁瑞華著，普林斯頓國際有限公司。
4. 品牌行銷Building The Brand-Driven Business，2004年，Scott M. Davis, Michael Dunn原著，陳綉里譯，中衛發展中心發行。
5. Brand Asset Management, 2002 年，Scott M. Davis著, Jossey-Bass。
1. Strategic Brand Management 4e, 2013, Kevin Lane Keller, Pearson Education Inc.
2. Strategic Brand Management (Fourth Edition), 2014, original work by Kevin Lane Keller, edited by Xu Shitong, Huatai Bookstore.
3. Brand Marketing and Management (Second Edition), 2014, written by Ding Ruihua, Princeton International Co., Ltd.
4. Brand Marketing Building The Brand-Driven Business, 2004, original work by Scott M. Davis, Michael Dunn, translated by Chen Jingli, published by China Development Center.
5. Brand Asset Management, 2002 by Scott M. Davis, Jossey-Bass.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業平時作業 Normal operation |
20 | |
| 期中考期中考 Midterm exam |
25 | |
| 期末考期末考 Final exam |
25 | |
| 學期報告（小組作業學期報告（小組作業 Period report (sub-group work |
30 |
