1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .1. To familiarize students with the basic concepts and practices of advertising.
2. To enhance students’ capability and opportunity securing a quality job in advertising-related fields.
3. To improve students’ appreciation for advertising and creative thinking. .
運用實務專題個案，以常識化、簡單化、生活化、邏輯化闡述理論重點及實務運用，帶動學生對討論及應用「關鍵核心」的真正瞭解，才能活用竅門，舉一反三。
1.邏輯推理及表達能力訓練─以有系統的方法，訓練學生打破傳統思維，並架構循序的思考分析，邏輯推理方式及表達能力，終生受用。
2.決策分析模式訓練─定義問題及解決問題訓練，包括(1)魚骨圖分析法及其應用、(2)目標管理、(3)利潤中心制度等訓練
3.創新策略與優勢競爭策略的基礎管理與整合訓練─由瞭解管理演進與趨勢變化及企業文化的差異，從而體認各種行業成功的營運模式與職場生態的改變與不同，企業需求職工的新特質與主管功能及升遷之道也因而迥異於以往，商管學院學生如何在此巨變的環境下，訓練自己具競爭優勢的最基本的管理理論與實務基礎。
4.理財投資及避稅訓練─商管學院學生如何整合在校所學，規劃未來的財富人生，包括(1)台灣傳統理財投資的迷失、(2)現代理財投資新趨勢與黃金定律及應有的做法、(3)節稅與避稅(包括所得稅、贈與稅、遺產稅)。
5.創新的求職(學)履歷、自傳計畫及面談準備訓練─因應職場新需求；如何找出即轉寫自己具競爭優勢與差異化的自傳來推銷自己，若發覺自己有所不足；能夠及早培養，以因應未來。
6.即時的工商產業、經濟現況分析訓練─即時分析並與商管理論結合，以落實理論的應用。
Practical case studies are used to explain theoretical key points and practical applications in a common sense, simplistic, daily life, and logical manner, so as to drive students to truly understand the "key core" of discussion and application, so that they can make full use of tips and draw inferences from one instance to other cases.
1. Logical reasoning and expression ability training - using a systematic method to train students to break traditional thinking and structure sequential thinking and analysis, logical reasoning methods and expression ability, which will be used throughout their lives.
2. Decision analysis model training - problem definition and problem solving training, including (1) fishbone diagram analysis method and its application, (2) goal management, (3) profit center system, etc.
3. Basic management and integration training of innovative strategies and advantageous competitive strategies - by understanding the evolution and trend changes of management and the differences in corporate culture, thereby realizing the changes and differences in successful operating models and workplace ecology in various industries, and the new needs of employees by enterprises. The characteristics, supervisory functions and promotion methods are therefore very different from those in the past. How do students in the School of Business and Management train themselves in the most basic management theory and practical foundation to have a competitive advantage in this drastically changing environment.
4. Financial management, investment and tax avoidance training - how students of the School of Business and Management integrate what they have learned in school and plan for a future wealth life, including (1) the confusion of Taiwan’s traditional financial management and investment, (2) the new trends in modern financial management and investment, the golden rule and its due practices, (3) tax saving and tax avoidance (including income tax, gift tax, inheritance tax).
5. Innovative job search (study) resume, autobiography plan and interview preparation training - in response to new demands in the workplace; how to find and transcribe your own competitive advantage and differentiated autobiography to promote yourself. If you find that you are lacking; you can Develop early to prepare for the future.
6. Real-time analysis and training of industrial and commercial industries and economic status ─ real-time analysis and integration with business management theory to implement the application of theory.
To be determined.
to be determined.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm ExamMidterm Exam midterm exam |
30 | |
| Final ExamFinal Exam final exam |
40 | |
| Attendance/ participationAttendance/ participation attendance/participation |
30 |
