1. 瞭解結構方程模式(structural equation modeling/SEM)之基本概念與原理
2. 熟悉結構方程模式分析之程序
3. 學會使用LISREL、PLS-GUI等套裝軟體進行SEM分析
4. 瞭解確認性因素分析(confirmatory factor analysis)的原理及應用
5. 學會應用SEM方法進行研究1. Understand the basic concepts and principles of structural equation modeling/SEM
2. Be familiar with the procedures of structure equation pattern analysis
3. Learn to use LISREL, PLS-GUI and other set software for SEM analysis
4. Understand the principles and applications of confirmatory factor analysis
5. The study will apply SEM method to conduct research
本課程在介紹結構方程模型(structural equations modeling/SEM)的基本觀念、分析原理、分析步驟、及軟體的操作與解釋，屬於一門進階的數量方法。這門課希望讓修課同學具備使用SEM方法進行餐旅管理領域量化研究或量表建構的基本知識與能力。
This course introduces the basic concepts, analysis principles, analysis steps, and software operation and explanation of structural equation modeling/SEM, which belongs to an advanced quantitative method. This course hopes that students in the course have the basic knowledge and ability to use SEM methods to conduct quantitative research or scale construction in the field of catering and tourism management.
� 指定教材：
1. J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, R. L. Tatbam. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc.（華泰書局代理）
2. 邱皓政 (2011)。結構方程模式：LISREL/SIMPLIS原理與應用（第二版）。雙葉書廊出版。
3. PLS-GUI 1.0, A Graphic User Interface for Lvpls (PLS 1.8 PC), User Mannual.
4. Hulland, J. 1999. Use of partial least squares in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2): 195-204.
� 補充教材：
1. 吳明隆 (2009)。結構方程模式－SIMPLIS的應用（附光碟）。五南文化出版。
3. 吳明隆、張毓仁 (2010)。結構方程模式：實務應用秘笈。五南文化出版。
� Designated textbook:
1. J. F. Hair, W. C. Black, B. J. Babin, R. E. Anderson, R. L. Tatbam. (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc. (Agent from Huatai Books Bureau)
2. Qiu Haozheng (2011). Constructed equation mode: LISREL/SIMPLIS principle and application (second edition). Published by Double Leaf Library.
3. PLS-GUI 1.0, A Graphic User Interface for Lvpls (PLS 1.8 PC), User Manual.
4. Hulland, J. 1999. Use of partial least squares in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2): 195-204.
� Additional textbooks:
1. Wu Minglong (2009). Constructed equation mode - Application of SIMPLIS (with CD). Wunan Culture Published.
3. Wu Minglong, Zhang Yuren (2010). Constructed equation pattern: practical application tips. Wunan Culture Published.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時報告與作業平時報告與作業 Regular reports and operations |
60 | |
| 期末報告期末報告 Final report |
30 |
