Familiarize students with the major studies in the area of hospitality management. Topics include: Management, Human resource, customer relations, Financial Management, Market segmentation, Major statistic analysis, Current trend. Course participants will learn how to interpretate a research paper and further solve problems through various research methods. Major trends in the industry will also be introduced in class in order to build the bridge between academy and industry.Familiarize students with the major studies in the area of hospitality management. Topics include: Management, Human resource, customer relations, Financial Management, Market segmentation, Major statistic analysis, Current trend. Course participants will learn how to interpret a research paper and further solve problems through various research methods. Major trends in the industry will also be introduced in class in order to build the bridge between academy and industry.
本課程主要讓學生了解目前餐旅方面研究的各大區塊，包含營運管理，人資，顧客關係，財務管理，市場區隔及產業趨勢，課程以文獻討論的方式進行。在文獻探討的過程當中不僅會介紹目前餐旅管理研究主要用的質性及量化分析方法，包含焦點訪談，內容分析，變異數分析，因素分析，迴歸分析及較進階的結構方程式..等等在餐旅相關領域的研究應用；同時也會讓學生熟悉學術寫作的模式及組織方法。參與課程的學生將可以學習如何解讀一篇學術文章，並由其研究結果中尋找自己將來可能研究的方向。另一方也會藉由深入的文獻整合報告寫作練習及課堂中的討論，建立基礎的理論概念。學生多面性的文獻閱讀及分析，將協助其在研究主題上有全面綜觀的概念，使將來研究與整體產業結合，協助其將來研究結果更具實用性。學生將在課程中學到解讀文獻的技巧、比較分析及進一步文獻整合的能力。
This course mainly allows students to understand the major areas of current research in hospitality, including operations management, human resources, customer relations, financial management, market segments and industry trends. The course is conducted in the form of literature discussion. During the literature review, we will not only introduce the qualitative and quantitative analysis methods currently used in hospitality management research, including focus interviews, content analysis, variation analysis, factor analysis, regression analysis and more advanced structural equations... etc. Research and application in hospitality-related fields; it will also familiarize students with the patterns and organizational methods of academic writing. Students participating in the course will learn how to interpret an academic article and use its findings to identify possible future research directions. On the other hand, basic theoretical concepts will be established through in-depth literature integration report writing exercises and classroom discussions. Students' multi-faceted literature reading and analysis will help them have a comprehensive concept of the research topic, integrate future research with the overall industry, and help their future research results to be more practical. Students will learn the skills of interpreting literature, comparative analysis and further literature integration abilities in the course.
1. Academic Search Complete-ACS EBSCOhost
46. Hospitality & Tourism Complete-HTC EBSCOhost
81. SDOL (Science Direct Online)
82. SDOS 電子期刊全文資料庫
83. Social Science Citation Index-SSCI (Web of Science)
1. Academic Search Complete-ACS EBSCOhost
46. Hospitality & Tourism Complete-HTC EBSCOhost
81. SDOL (Science Direct Online)
82. SDOS electronic journal full-text database
83. Social Science Citation Index-SSCI (Web of Science)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Attendance & Classroom discussionAttendance & Classroom discussion Attendance & Classroom discussion |
15 | |
| Summary reportSummary report Summary report |
30 | |
| MidtermMidterm Midterm |
25 | |
| Final presentationFinal presentation Final presentation |
30 |
