6775 - 餐旅管理研究 英授 Taught in English

Researches and Issues in Hospitality

教育目標 Course Target

Familiarize students with the major studies in the area of hospitality management. Topics include: Management, Human resource, customer relations, Financial Management, Market segmentation, Major statistic analysis, Current trend. Course participants will learn how to interpretate a research paper and further solve problems through various research methods. Major trends in the industry will also be introduced in class in order to build the bridge between academy and industry.

Familiarize students with the major studies in the area of ​​hospitality management. Topics include: Management, Human resource, customer relations, Financial Management, Market segmentation, Major statistic analysis, Current trend. Course participants will learn how to interpret a research paper and further solve problems through various research methods. Major trends in the industry will also be introduced in class in order to build the bridge between academy and industry.

課程概述 Course Description

本課程主要讓學生了解目前餐旅方面研究的各大區塊,包含營運管理,人資,顧客關係,財務管理,市場區隔及產業趨勢,課程以文獻討論的方式進行。在文獻探討的過程當中不僅會介紹目前餐旅管理研究主要用的質性及量化分析方法,包含焦點訪談,內容分析,變異數分析,因素分析,迴歸分析及較進階的結構方程式..等等在餐旅相關領域的研究應用;同時也會讓學生熟悉學術寫作的模式及組織方法。參與課程的學生將可以學習如何解讀一篇學術文章,並由其研究結果中尋找自己將來可能研究的方向。另一方也會藉由深入的文獻整合報告寫作練習及課堂中的討論,建立基礎的理論概念。學生多面性的文獻閱讀及分析,將協助其在研究主題上有全面綜觀的概念,使將來研究與整體產業結合,協助其將來研究結果更具實用性。學生將在課程中學到解讀文獻的技巧、比較分析及進一步文獻整合的能力。

This course mainly allows students to understand the major areas of current research in hospitality, including operations management, human resources, customer relations, financial management, market segments and industry trends. The course is conducted in the form of literature discussion. During the literature review process, not only will the qualitative and quantitative analysis methods currently used in hospitality management research be introduced, including focus interviews, content analysis, variation analysis, factor analysis, regression analysis and more advanced structural equations, etc., and their research applications in hospitality-related fields; students will also be familiar with the models and organizational methods of academic writing. Students participating in the course will learn how to interpret an academic article and use its findings to identify possible future research directions. On the other hand, basic theoretical concepts will be established through in-depth literature integration report writing exercises and classroom discussions. Students' multi-faceted literature reading and analysis will help them have a comprehensive concept of the research topic, integrate future research with the overall industry, and help their future research results to be more practical. Students will learn the skills of interpreting literature, comparative analysis and further literature integration abilities in the course.

參考書目 Reference Books

1. Academic Search Complete-ACS EBSCOhost

46. Hospitality & Tourism Complete-HTC EBSCOhost

81. SDOL (Science Direct Online)

82. SDOS 電子期刊全文資料庫

83. Social Science Citation Index-SSCI (Web of Science)

1. Academic Search Complete-ACS EBSCOhost

46. ​​Hospitality & Tourism Complete-HTC EBSCOhost

81. SDOL (Science Direct Online)

82. SDOS electronic journal full-text database

83. Social Science Citation Index-SSCI (Web of Science)

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Attendance & Classroom discussion
Attendance & Classroom discussion
15
Summary report
Summary report
30

授課大綱 Course Plan

點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan

查看授課大綱 View Course Plan

相似課程 Related Courses

無相似課程 No related courses found

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6775
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Wednesday/5,6,7[M207-3]
  • 授課教師 Teacher:
    陳錚中/周碩雄/郭心甯
  • 修課班級 Class:
    餐旅碩1,2
  • 選課備註 Memo:
    不開放推廣部附讀
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 12 人

交換生/外籍生選課登記

請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.