1. 建立商管研究方法之基本概念
2. 熟悉商管研究方法之程序及各項研究技巧
3. 瞭解如何進行研究設計與資料蒐集
4. 學會使用E-views進行基本的計量經濟與時間序列分析
5. 學會使用SPSS進行基本的統計分析及多變量分析1. Establish basic concepts of business management research methods
2. Be familiar with the procedures and various research techniques of business management research methods
3. Understand how to conduct research design and data collection
4. Learn to use E-views for basic econometric and time series analysis
5. Learn to use SPSS to perform basic statistical analysis and multivariate analysis
本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。
This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teachers' lectures, research paper discussions, computer internships, and research reports to cultivate the basic concepts, knowledge and skills of research methods in the course students, so that they can have the basic ability to read papers in the field of business management, and Lay the foundation for conducting research in the field of business management.
� 張老師部分：使用自編教材
� 王老師部分：
1. 厲無畏譯，Andrew C. Harvey著。計量經濟學。五南圖書出版，1998。
2. 時間序列分析-經濟與財務上之應用(二版)。楊奕農 (2009)。雙葉書廊。
� 黃老師部分：
1. 古永嘉、楊雪蘭 編譯（Cooper, D. R. & Schindler, P. S.著），企業研究方法（Business Research Methods, 11thEdition, 2011），美商麥格羅．希爾台灣分公司2012年出版，華泰文化代理。
2. 邱皓政著。《量化研究與統計分析：SPSS(PASW)資料分析範例解析》。臺北：五南，2011。
� Teacher Zhang’s part: Using self-compiled teaching materials
� Teacher Wang’s part:
1. Translated by Li Wuwei, written by Andrew C. Harvey. Econometrics. Published by Wunan Books, 1998.
2. Time Series Analysis-Economic and Financial Applications (Second Edition). Yang, Y. N. (2009). Double leaf book gallery.
� Teacher Huang’s part:
1. Compiled by Yongjia Gu and Xuelan Yang (Cooper, D. R. & Schindler, P. S.), Business Research Methods, 11th Edition, 2011, American McGraw. Published by Hill Taiwan Branch in 2012 and represented by Huatai Culture.
2. Written by Qiu Haozheng. "Quantitative Research and Statistical Analysis: Analysis of SPSS (PASW) Data Analysis Examples". Taipei: Wunan, 2011.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時作業與報告、課堂參與平時作業與報告、課堂參與 Daily homework and reports, class participation |
75 | |
| 期末報告期末報告 Final report |
25 |
