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course information of 103 - 1 | 5817 Methods of Business Research(企業研究方法)

Taught In English5817 - 企業研究方法 Methods of Business Research


教育目標 Course Target

本課程目標是讓修課學生瞭解、熟悉及學會運用科學的研究方法,協助企業解決管理上之問題或掌握環境上之機會。本課程希望讓修課同學運用研究方法的知識與技能,協助管理者分析診斷企業所面臨的問題與機會,並針對企業實際問題進行科學性研究,提出可供管理者解決問題之攸關資訊。具體而言,本課程目標如下: 1. 讓學生能運用探索性研究方法,針對企業面臨到之管理困境中,辨認出管理上需要解決之問題及研究上需要探討之問題。 2. 讓學生瞭解各種研究取向及研究方法,針對管理問題進行適當的研究設計,以解決管理者面臨之問題。 3. 讓學生瞭解資料蒐集工具及測量方法的發展,使其能蒐集具有信度與效度之資料,以解決管理者面臨之問題。The purpose of this course is to allow students to understand, become familiar with and learn scientific research methods to help enterprises solve management problems or master environmental opportunities. This course hopes that students in the course can learn the knowledge and skills of using research methods, help managers analyze and diagnose problems and opportunities faced by enterprises, and conduct scientific research on actual enterprise problems, and propose relevant information for managers to solve problems. Specifically, the goals of this course are as follows: 1. Allow students to use exploratory research methods to identify problems that need to be solved in management and problems that need to be explored in research in terms of management difficulties faced by enterprises. 2. Let students understand various research orientations and research methods, and conduct appropriate research designs on management issues to solve problems faced by managers. 3. Let students understand the development of data collection tools and measurement methods, so that they can collect data with confidence and validity to solve problems faced by managers.


課程概述 Course Description

本課程是研究方法的基礎課程,課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠: 1. 建立企業研究之基本概念。 2. 熟悉企業研究之程序。 3. 瞭解各種研究之設計。 4. 學會衡量方法、問卷設計及抽樣。 5. 簡介質化研究方法及各種數量分析方法。 本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法,培養修課同學研究方法的基本觀念、知識及技能,以便有基本的能力閱讀企業管理領域的論文,並奠定進行企業管理領域研究的基礎。
This course is a basic course of research methods. The purpose of the course is to enable the students of the institute to have the basic concepts, knowledge and skills to conduct corporate management research. Therefore, the course goal is to allow students in the course to: 1. Establish the basic concept of enterprise research. 2. Be familiar with the procedures of enterprise research. 3. Understand the design of various researches. 4. Learn how to measure, questionnaire design and sampling. 5. Introduction to quality research methods and various quantitative analysis methods. This course will use teacher course lectures, research and discussions, study and conduct research reports and other methods to cultivate the basic concepts, knowledge and skills of the research methods in the course, so as to have the basic ability to read articles in the field of enterprise management and lay the foundation for conducting research in the field of enterprise management.


參考書目 Reference Books

1. Cooper, D. R. & Schindler, P. S. Business Research Methods, 11thEdition, 2011. McGraw-Hill(華泰文化代理)
2. Hart, C., Doing a Literature Review, 2003. Sage Publication Ltd.

1. Cooper, D. R. & Schindler, P. S. Business Research Methods, 11thEdition, 2011. McGraw-Hill (Huathai Cultural Agent)
2. Hart, C., Doing a Literature Review, 2003. Sage Publication Ltd.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
期中期末考試成績期中期末考試成績
Mid-term final exam results
30 針對課堂所講授研究方法概念與理論、及各種研究工具的瞭解與應用加以測驗評分。
平常作業與報告成績平常作業與報告成績
Normal operations and reporting achievements
40 針對平常研究方法作業或論文研讀報告進行評分。
期末報告成績期末報告成績
Final report completion
20 採取兩位授課老師對研究計劃的評分計算。
個人的課堂參與及表現個人的課堂參與及表現
Personal class participation and performance
10 評估個別學生的出席情況、課堂發言討論及積極參與程度。

授課大綱 Course Plan

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相似課程 Related Course

必修-6100 Methods of Business Research / 企業研究方法 (高階經管班1,授課教師:黃延聰/王凱立,六/2,3,4[M023])
必修-6100 Methods of Business Research / 企業研究方法 (高階經管班1,授課教師:黃延聰/王凱立,六/2,3,4[M023])

Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Friday/5,6,7[M242]
授課教師 Teacher:許書銘/黃延聰
修課班級 Class:企管碩1
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

選課狀態 Attendance

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