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餐旅管理學系
course information of 103 - 1 | 2559 Meeting, Conventions and Event(會展管理)

Taught In English2559 - 會展管理 Meeting, Conventions and Event


教育目標 Course Target

1.了解會議相關產業之各項活動 2.學習會議規劃過程與舉辦國際會議之經驗 3.學習會議運作之實務管理技能1. Understand the various activities related to the conference 2. Learn the planning process of the conference and the experience of holding international conferences 3. Learn practical management skills in conference operation


課程概述 Course Description

1.了解MICE相關產業之各項活動 2.學習會議與展覽規劃過程與舉辦國際會議之經驗 3.學習會議與展覽運作之實務管理技能
1. Understand the various activities of MICE-related industries 2. Learning meetings and exhibition planning process and experience in international meetings 3. Learn practical management skills for conference and exhibition exercises


參考書目 Reference Books

全球會議與展覽-劉修祥、張明玲,2009,揚智
Global Meetings and Exhibitions- Carol Krugman, CMP, CMM Rudy R. Wright, CMP-JOHN WILEY & SONS, INC.-2007-桂魯有限公司
Convention sales and service-Mitton T. Astroff, James R. Abbey, Waterbury press-2002-6th ed-桂魯有限公司
會展產業概論-黃振家,2007,經濟部商業司
國際會議活動管理實務-柯樹人,2007,經濟部商業司
展覽活動規劃-朱中一,2007,經濟部商業司
會議及展覽現場管理-葉泰民、朱梅君,2007,經濟部商業司
會展行銷規劃-段恩雷,2007,經濟部商業司
獎勵旅遊-吳繼文,2007,經濟部商業司

Global Conferences and Exhibitions-Liu Xiuxiang, Zhang Mingling, 2009, Xu Zhi
Global Meetings and Exhibitions- Carol Krugman, CMP, CMM Rudy R. Wright, CMP-JOHN WILEY & SONS, INC.-2007-Guilu Co., Ltd.
Convention sales and service-Mitton T. Astroff, James R. Abbey, Waterbury press-2002-6th ed-Guilu Co., Ltd.
Exhibition Industry Overview-Huang Zhenjia, 2007, Business Department of Economics
International Conference Activities Management Activity-Ke Sengren, 2007, Business Department of the Ministry of Economic Affairs
Exhibition activity planning-Zhu Zhongyi, 2007, Business Department of the Ministry of Economics
Conference and Exhibition Venue Management-Ye Taimin, Zhu Meijun, 2007, Business Department of the Ministry of Economics
Exhibition Marketing Planning-Duan Enlei, 2007, Business Department of Economics
Award travel-Wu Ruwen, 2007, Business Department of the Ministry of Economics


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Monday/2,3,4[M214]
授課教師 Teacher:林万登
修課班級 Class:餐旅系 3
選課備註 Memo:
This Course is taught In English 授課大綱 Course Plan: Open

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