1330 - 電子商務 英授 Taught in English

Electronic Commerce.

教育目標 Course Target

The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.

The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.

課程概述 Course Description

網際網路的廣泛使用下,商業活動、教育文化及生活應用等層面已深受影響。本課程結合理論發展與實務應用,期能使學生具備在e世代中應具有之能力。

With the widespread use of the Internet, business activities, education and culture, and life applications have been deeply affected. This course provides reasonable discussion on development and practical application, hoping to enable students to have the ability to have in the e-generation.

參考書目 Reference Books

TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (華泰書局代理)

REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (滄海書局代理)。
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (華泰書局代理)
(3) 盧希鵬 (2009),電子商務─長尾效應下的經營模式與電子化策略 (二版),雙葉書廊。

TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (Agent from Huatai Books Bureau)

REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (Agent from the Hsinghai Books Bureau).
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (Agent of Huatai Books Bureau)
(3) Lucie (2009), Electronics-Business Model and Electronic Strategy under Long-Tail Effect (Second Edition), Double Leaf Library.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Classwork and homework
Classwork and homework
30
Closing Case study
Closed Case study
10 By group;
Midterm exam
Midterm exam
20
Term project presentation and submission
Term project presentation and submission
20 By group;
Final-term exam
Final-term exam
20

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1330
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Tuesday/6,7,8[M024]
  • 授課教師 Teacher:
    張榮庭
  • 修課班級 Class:
    企管系3B
  • 選課備註 Memo:
    先修:資訊教育、管理學
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 70 人

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