The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.
網際網路的廣泛使用下，商業活動、教育文化及生活應用等層面已深受影響。本課程結合理論發展與實務應用，期能使學生具備在e世代中應具有之能力。
With the widespread use of the Internet, business activities, education and culture, and life applications have been deeply affected. This course provides reasonable discussion on development and practical application, hoping to enable students to have the ability to have in the e-generation.
TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (華泰書局代理)
REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (滄海書局代理)。
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (華泰書局代理)
(3) 盧希鵬 (2009)，電子商務─長尾效應下的經營模式與電子化策略 (二版)，雙葉書廊。
TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (Agent from Huatai Books Bureau)
REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (Agent from the Hsinghai Books Bureau).
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (Agent of Huatai Books Bureau)
(3) Lucie (2009), Electronics-Business Model and Electronic Strategy under Long-Tail Effect (Second Edition), Double Leaf Library.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Classwork and homeworkClasswork and homework Classwork and homework |
30 | |
| Closing Case studyClosing Case study Closed Case study |
10 | By group; |
| Midterm examMidterm exam Midterm exam |
20 | |
| Term project presentation and submissionTerm project presentation and submission Term project presentation and submission |
20 | By group; |
| Final-term examFinal-term exam Final-term exam |
20 |
