The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.The main objectives of this course are:
to provide students with the basic concept regarding new business model, electronic commerce;
to familiarize students with e-commerce related issues, including its infrastructure, security, ethics, regulatory, strategy and implementation, etc.; also,
to enhance students` reading and presentation skills.
網際網路的發展促使新經濟法則的出現，企業必須要能夠在其營運過程與競爭策略中，盡量發揮網路經濟中各類經濟效果。換言之，企業在電子商務或電子市場中所扮演的角色不同，其所適用的價值流、營收模式、與後勤模式也不相同，但各構面之間彼此關聯而形成整體的商業模式。本學期電子商務將著重在網路經濟中，企業商業模式的設計與實施。因此，授課重點分成三部份，第一部份討論網路經濟的特性與機會，從總體面討論網際網路對企業帶來的各種機會與挑戰；第二部分討論利用網際網路經濟特性，而產生的新興商業模式。此部分關於商業模式的介紹，將深入從三種企業類型：價值商店、價值網路、以及價值鏈逐一討論之；第三部分從網站設計切入，討論企業組織如何透過網站的設計落實其商業模式的設計，以創造並維持其競爭優勢。除授課外，課程規劃亦要求學生分組進行企業訪談，主題為企業電子商務的應用實務，讓學生透過訪談，反芻課堂所學之後，觀察並分析電子商務的實際應用狀況。
The development of the Internet has prompted the emergence of new economic laws. Enterprises must be able to maximize the various economic effects of the Internet economy in their operating processes and competitive strategies. In other words, companies play different roles in e-commerce or electronic markets, and their applicable value streams, revenue models, and logistics models are also different, but each aspect is related to each other to form an overall business model. E-commerce this semester will focus on the design and implementation of enterprise business models in the Internet economy. Therefore, the teaching focus is divided into three parts. The first part discusses the characteristics and opportunities of the Internet economy, and discusses the various opportunities and challenges that the Internet brings to enterprises from an overall perspective; the second part discusses the use of the Internet economic characteristics, emerging business models. This part's introduction to business models will be discussed in depth from three types of enterprises: value stores, value networks, and value chains. The third part starts with website design and discusses how enterprise organizations implement their business models through website design. Designed to create and sustain its competitive advantage. In addition to teaching, the course plan also requires students to conduct corporate interviews in groups. The theme is the application practice of corporate e-commerce. Through interviews, students can observe and analyze the actual application of e-commerce after reflecting on what they have learned in class.
TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (華泰書局代理)
REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (滄海書局代理)。
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (華泰書局代理)
(3) 盧希鵬 (2009)，電子商務─長尾效應下的經營模式與電子化策略 (二版)，雙葉書廊。
TEXTBOOK:
Turban, Efraim; King, David; and Lang, Judy (2011), Introduction to Electronic Commerce (3/e), Prentice Hall. (Agent of Huatai Book Company)
REFERENCES:
(1) Schneider, Gary P. (2009), E-business (8/e), South-Western. (Agent of Canghai Book Company).
(2) Turban, Efraim; King, David; Lee, Jae; Liang, Ting-Peng, and Turban, Deborrah (2010), Electronic Commerce 2010: A Managerial Perspective. (6/e), Prentice Hall. (Agent of Huatai Book Company)
(3) Lu Xipeng (2009), E-commerce-Business Model and Electronic Strategy under the Long Tail Effect (Second Edition), Shuangye Bookstore.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Classwork and homeworkClasswork and homework Classwork and homework |
30 | |
| Closing Case studyClosing Case study Closing Case study |
10 | By group; |
| Midterm examMidterm exam Midterm exam |
20 | |
| Term project presentation and submissionTerm project presentation and submission Term project presentation and submission |
20 | By group; |
| Final-term examFinal-term exam Final-term exam |
20 |
