本課程為學習企業管理知識之重要入門課程之一，內容著重於對企業本質、企業面臨之環境、企業內部各功能之運作以及管理，進行初步之介紹與認識，以做為日後專業五管修習之基礎。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠： 1. 建立企業管理的基本概念 2. 認識企業的本質與責任 3. 瞭解企業的外部環境及其對企業之影響 4. 認識企業內部功能運作與管理 5. 認識全球化、創新創業…等重要當代管理課題 6. 培養觀察與分析企業活動的能力This course is one of the important introductory courses for learning business management knowledge. The content focuses on a preliminary introduction and understanding of the nature of an enterprise, the environment it faces, and the operation and management of various internal functions of the enterprise, as a basis for future professional five-management training. the basis of. The purpose of this course is to give students who are learning about business for the first time a general understanding of business operations and management. Specifically, it is to enable students to: 1. Establish the basic concepts of enterprise management 2. Understand the nature and responsibilities of the enterprise 3. Understand the external environment of the enterprise and its impact on the enterprise 4. Understand the internal functional operation and management of the enterprise 5. Understand important contemporary management issues such as globalization, innovation and entrepreneurship... 6. Cultivate the ability to observe and analyze corporate activities
Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (華泰書局代理)
參考用書：李吉仁、陳振祥 (2005)。企業概論：本質，系統，應用 (第二版)。台北：華泰書局。
Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (Agent by Huatai Book Company)
Reference book: Li Jiren, Chen Zhenxiang (2005). Introduction to the enterprise: Nature, systems, applications (2nd ed.). Taipei: Huatai Book Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 期末報告期末報告 Final report |
15 | |
| 課堂參與課堂參與 class participation |
25 | （心得與作業、筆記、口頭報告與隨堂考） |
