本課程為學習企業管理知識之重要入門課程之一，內容著重於對企業本質、企業面臨之環境、企業內部各功能之運作以及管理，進行初步之介紹與認識，以做為日後專業五管修習之基礎。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠：(一)習得企業管理的基本概念；(二)認識企業的本質與責任；(三)瞭解企業的外部環境及其對企業之影響；(四)認識企業內部功能運作與管理；(五)培養觀察與分析企業活動的能力。This course is one of the important introductory courses for learning business management knowledge. The content focuses on a preliminary introduction and understanding of the nature of an enterprise, the environment it faces, and the operation and management of various internal functions of the enterprise, as a basis for future professional five-management training. the basis of. The purpose of this course is to give students who are learning about business for the first time a general understanding of business operations and management. Specifically, it is to enable students to: (1) acquire the basic concepts of business management; (2) understand the nature and responsibilities of the enterprise; (3) understand the external environment of the enterprise and its impact on the enterprise; (4) understand the enterprise Internal functional operation and management; (5) Cultivate the ability to observe and analyze corporate activities.
上課用書：Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (華泰書局代理)
參考用書：李吉仁、陳振祥 (2005)。企業概論：本質，系統，應用 (第二版)。台北：華泰書局。
Class book: Ebert, R. J. & Griffin, R. W. (2011). Business Essentials (8th). Pearson Edition: New Jersey. (Agent by Huatai Book Company)
Reference book: Li Jiren, Chen Zhenxiang (2005). Introduction to the enterprise: Nature, systems, applications (2nd ed.). Taipei: Huatai Book Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 期末報告期末報告 Final report |
15 | |
| 課堂參與（筆記、閱讀心得、口頭報告）課堂參與（筆記、閱讀心得、口頭報告） Class participation (notes, readings, oral reports) |
25 |
