This course aims to enhance students’ knowledge to understand the content and importance of innovation at operational and strategic levels. Especially, it focuses on integrating the management of market, technological and organizational change to improve a firm’s competitiveness and effectiveness of other organizations. Futhermore, creativity is at the beginning of innovation activities, so the course also aims to develop students' abilities in creativity by introducing TRIZ.This course aims to enhance students' knowledge to understand the content and importance of innovation at operational and strategic levels. Especially, it focuses on integrating the management of market, technological and organizational change to improve a firm's competitiveness and effectiveness of other organizations. Futuremore, creativity is at the beginning of innovation activities, so the course also aims to develop students' abilities in creativity by introducing TRIZ.
處在瞬息萬變知識經濟時代下，技術創新已經成為企業持續性競爭優勢與成長的原動力，然而，如何成功且不斷地推動技術創新至市場中卻成為企業經理人的一大挑戰。因此本課程強調如何讓企業經理人有效率管理創新的流程與實務的介紹,並從創新管理當代觀點與企業管理實務的角度，介紹創新管理相關理論與實際個案討論，讓同學能熟悉策略創新管理時下議題，如創新網絡、idea
brokering、開放式創新等，並藉由熟悉創新流程、架構設計與創新運用之有效策略做法，建立同學具備規劃、執行與評估企業的創新策略至實際企業環境之能力。
In the era of rapidly changing knowledge economy, technological innovation has become the driving force for sustainable competitive advantage and growth of enterprises. However, how to successfully and continuously promote technological innovation to the market has become a major challenge for enterprise managers. Therefore, this course emphasizes the introduction of how business managers can effectively manage innovation processes and practices. It also introduces relevant theories and practical case discussions on innovation management from the perspective of contemporary innovation management and business management practices, so that students can become familiar with strategic innovation management. Current issues, such as innovation networks, ideas
brokering, open innovation, etc., and by being familiar with the effective strategies and practices of innovation process, architecture design and innovation application, students will be able to plan, execute and evaluate corporate innovation strategies to the actual corporate environment.
1. Paul Trott (2012) 'Innovation Management and New Product Development' fifth edition. Pearson Education, England.
2. 許棟樑 (2009) (譯) 萃智系統性創新上手, Darrell Mann (原著), 亞卓國際
3. 案例補充教材
上課投影片內容取自以上之參考書籍與資料
1. Paul Trott (2012) 'Innovation Management and New Product Development' fifth edition. Pearson Education, England.
2. Xu Dongliang (2009) (Translation) Getting Started with Cuizhi Systematic Innovation, Darrell Mann (Original), Yazhuo International
3. Case supplementary teaching materials
The content of the class slideshow is taken from the above reference books and materials.
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