學習傳統產業經濟理論，熟悉世界及台灣食品市場結構與企業運作，運用學習的理論及分析工具進行產品的行銷企畫規劃。

Learn traditional industry economics, be familiar with the world and Taiwan food market structure and corporate operations, and use learning theory and analytical tools to conduct marketing company planning for products.

To understand the history and developing of today’s food industry (Taiwan wise and global wise), by utilizing the tool of industrial economics SCP paradigm to establish understanding of the enviorment that enable for industry to develop, and to discuss the competitiveness and new role of Taiwanese food industry.

To understand the history and developing of today’s food industry (Taiwan wise and global wise), by utilizing the tool of industrial economics SCP paradigm to establish understanding of the environment that enable for industry to develop, and to discuss the competitiveness and new role of Taiwanese food industry.

陳佩綺，課程講義2013
洪順慶，2006，行銷學，福懋出版社，2nd. Ed.
陳正昌、林惠玲、陳忠榮、莊春發，2003，產業經濟學，雙葉書郎有限公司

Chen Pei-chan, Course Lecture 2013
Hong Huiqing, 2006, Marketing, Fumao Press, 2nd. Ed.
Chen Zhengchang, Lin Huiling, Chen Zhongrong, and Zhuang Chunfa, 2003, Industrial Economics, Duoye Shulang Co., Ltd.