本課程主要是訓練同學從尋找主題、蒐集資料、分析與整理資料、瞭解資料內容、製作演講投影片、
上台發表、接受提問、回答問題及撰寫報告等一序列的過程。
課程主要目標是:
（1）訓練、指導學生從事研究的方法，並且藉由口語表達報告的訓練。
（2）學生可以廣泛吸收最新的產業界動向與趨勢，放寬自我的研究視野。
（3）引領學生閱讀，並給予適切的指導，提升對於食品產業的整體規劃能力。
（4）強化學生對於運用資料、融合整理、比較研究等的能力。
（5）訓練學生進行專題研究與報告，以適應未來的就業或是研究深造時的需求。

This course mainly teaches students to find topics, collect data, analyze and organize data, understand data content, and create speech projection videos.
The process of posting, accepting questions, answering questions and writing reports.
The main goals of the course are:
(1) Training and guiding students to conduct research methods, and training in reporting through oral expression.
(2) Students can widely absorb the latest trends and trends in the industry and broaden their own research vision.
(3) Lead students to read, and provide appropriate guidance to improve the overall planning ability of the food industry.
(4) Strengthen students' abilities in operating data, integration and organization, comparative research, etc.
(5) Training students conduct special research and reports to meet future employment or research and further study needs.

管理學（作者：許士軍，台灣東華書局股份有限公司出版）
專案管理（作者：王慶富，聯經出版事業股份有限公司出版）
企業研究方法（作者：黃俊英，台灣東華書局股份有限公司出版）
MARKETING (6 ED)（作者：KOTLER, PHILIP， PRENTICE HALL出版）
以及相關專書及學術刊物。

Management (Author: Xu Shijun, published by Taiwan Donghua Book Bureau Co., Ltd.)
Project Management (Author: Wang Qingfu, published by Joint Publishing Industry Co., Ltd.)
Enterprise research methods (author: Huang Junying, published by Taiwan Donghua Book Bureau Co., Ltd.)
MARKETING (6 ED) (Author: KOTLER, PHILIP, PRENTICE HALL Published)
and related professional and academic publications.