Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Students will understand the emerging trends and critical topics in hospitality consumer behavior. They are expected to develop a comprehensive understanding of consumer behavior and marketing in their own research.
Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L.，McGraw-Hill College（桂魯有限公司）
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc.,2005, J. Paul Peter and Jerry C. Olson, [李瑾玲譯，消費者行為，第七版，滄海書局]
Handout
Consumer Behavior: Building Marketing Strategy,11th Edition, 2010, Hawkins, Del I./ Mothersbaugh, David L., McGraw-Hill College (Guilu Co., Ltd.)
Consumer Behavior and Marketing Strategy, 7e, by McGraw-Hill Companies, Inc., 2005, J. Paul Peter and Jerry C. Olson, [Translated by Li Jinling, Consumer Behavior, 7th Edition, Canghai Book Company]
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| In-Class participationIn-Class participation in-class participation |
15 | 出席率與課堂作業 |
| Midterm ExamMidterm Exam midterm exam |
30 | 課程1~9章 |
| Final ExamFinal Exam final exam |
35 | 課程10~15.17章 |
| Group presentation and term projectGroup presentation and term project group presentation and term project |
20 | 分組專題報告 |
