本課程配合網路時代的需要，培養學生具網路應用之能力，提升學生畢業後的就業力。This course meets the needs of the Internet era, cultivating students' Internet application capabilities and improving students' employability after graduation.
網路行銷概論 Judy Strauss , Adel EI-Ansary , Raymond Frost 著 方文昌審訂 華泰文化
Introduction to Internet Marketing Written by Judy Strauss, Adel EI-Ansary, Raymond Frost Reviewed by Fang Wenchang Huatai Culture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | open book |
| 期末考期末考 final exam |
30 | open book |
| 作業作業 Homework |
20 | |
| 期末報告期末報告 Final report |
20 |
