1. 增進公關知能
2. 增進因應外在環境能力
3. 熟悉媒體運作模式
4. 助益工作表現及形象提升1. Improve public relations knowledge
2. Improve the ability to cope with the external environment
3. Familiar with media operation model
4. Help improve work performance and image
公共關係-理論、策略、實務(吳崑茂，中華民國資深記者協會)
Public relations - theory, strategy, practice (Wu Kunmao, Senior Journalists Association of the Republic of China)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時考核平時考核 Daily assessment |
40 | 上課出席及問答、作業情形 |
| 期中考期中考 midterm exam |
30 | 考試採申論方式 |
| 期末考期末考 final exam |
30 |
