一 培養學生獨立規劃公關活動能力
二 養成學生重視公關倫理及社會責任
三 提供學生生涯規畫觀念1. Cultivate students’ ability to independently plan public relations activities
2. Cultivate students to value public relations ethics and social responsibility
3. Provide students with career planning concepts
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relations. It is one of the promotion elements in the 4Ps of marketing courses. It is referred to as P.R.. Due to the emphasis on public relations by the government and enterprises, P.R. is also called 4Ps with a P added to become 5Ps. It can be seen that it is influenced by In terms of emphasis, this course focuses on case studies, supplemented by theory, and teaches students how to use communication and public relations methods to achieve marketing goals. It is a relaxed course that can learn a lot of practical things.
王友民老師自編公共關係教材
Teacher Wang Youmin compiled his own public relations textbook
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考 期末考 平常成績期中考 期末考 平常成績 Midterm exam, final exam, usual results |
100 | 三種評分方式權數依學生上課表現考試作答 作業繳交 出席狀況而定 |
