1493 - 企業公共關係 英授 Taught in English
Corporate Public Relations
教育目標 Course Target
一 培養學生獨立規劃公關活動能力
二 養成學生重視公關倫理及社會責任
三 提供學生生涯規畫觀念
1. Cultivate students' ability to independently plan public activities
2. Nursing students value public relations ethics and social responsibility
3. Provide students' career planning concepts
課程概述 Course Description
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements of the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. that adds a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
參考書目 Reference Books
王友民老師自編公共關係教材
Teacher Wang Youmin edited public relations textbooks
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 期末考 平常成績 Midterm exam Final exam Normal results |
100 | 三種評分方式權數依學生上課表現考試作答 作業繳交 出席狀況而定 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1493
- 學分 Credit: 0-3
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上課時間 Course Time:Monday/5,6,7[M230]
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授課教師 Teacher:王友民
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修課班級 Class:國貿系2,3,4
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選課備註 Memo:未選上，第一週出席，優先選課
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