1482 - 國際企業管理 英授 Taught in English

International Business Management

教育目標 Course Target

1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving competencies in international business.

1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving components in international business.

課程概述 Course Description

國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。

International/global management is a multicultural or cross-cultural environment planning, organization, leadership, and control procedures; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.

參考書目 Reference Books

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261

International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Mid-term test
Mid-term test
20
Final Exam
Final Exam
30
Business Plan
Business Plan
35
Business Research
Business Research
15

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1482
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Thursday/2,3,4[M612]
  • 授課教師 Teacher:
    尹?雅
  • 修課班級 Class:
    國貿系4
  • 選課備註 Memo:
    英語授課
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 23 人

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