6125 - 數位經營與策略
Digital Business Management and Strategy
教育目標 Course Target
本課程在研討創新管理對應於「數位創新議題」及「企業創新應用」之策略規劃作為，透過個案研討及企業案例的導入，探討「產品創新」、「製程創新」、「服務創新」與「管理創新」等多元範疇之規劃實施及評估控制，提供企業管理者應用創新管理之有效學習。
This course studies the strategic planning of innovation management corresponding to "digital innovation issues" and "enterprise innovation application". Through case studies and the introduction of corporate cases, it explores the planning, implementation and evaluation control of multiple areas such as "product innovation", "process innovation", "service innovation" and "management innovation", providing effective learning for enterprise managers to apply innovation management.
參考書目 Reference Books
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, 華泰文化(2017)
自編教材
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, Huatai Culture (2017)
Self-edited teaching materials
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
課堂參與 class participation |
30 | |
|
作業報告 homework report |
70 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6125
- 學分 Credit: 3-0
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上課時間 Course Time:
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授課教師 Teacher:唐運佳/吳金山
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修課班級 Class:泰國境外專1
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選課備註 Memo:上課時間、地點，將另行通知。
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