6088 - 政策風險與危機管理

Policy Risk and Crisis Management

教育目標 Course Target

在全球化、數位化與高度不確定性的時代,政策風險已成為政府、企業與非營利組織共同面臨的重要挑戰。從疫情治理、能源政策、科技監管、ESG永續發展到地緣政治衝突,政策制定與執行過程中所產生的風險與危機,往往影響組織聲譽、公共信任與社會穩定。

本課程結合公共政策、風險管理、危機傳播及策略管理等理論,透過國內外重大案例分析,探討政策風險辨識、風險評估、危機預警、媒體溝通及復原治理等議題,培養學生面對複雜環境時的風險思維與危機應變能力。
二、課程目標
理解政策風險與危機管理的核心概念與理論基礎。
分析政策形成、執行與評估過程中的風險來源。
運用風險評估工具辨識潛在危機。
掌握危機傳播與公共溝通策略。
建立組織韌性(Resilience)與復原治理能力。
透過個案研究提出政策風險管理方案。
培養面對不確定環境的決策與領導能力。

In an era of globalization, digitization and high uncertainty, policy risks have become an important challenge faced by governments, enterprises and non-profit organizations. From epidemic management, energy policy, technology supervision, ESG sustainable development to geopolitical conflicts, risks and crises arising from the policy formulation and implementation process often affect organizational reputation, public trust and social stability.

This course combines the theories of public policy, risk management, crisis communication and strategic management, and discusses issues such as policy risk identification, risk assessment, crisis warning, media communication and recovery governance through the analysis of major domestic and foreign cases, so as to cultivate students' risk thinking and crisis response capabilities when facing complex environments.
2. Course Objectives
Understand the core concepts and theoretical foundations of policy risk and crisis management.
Analyze the sources of risks in the process of policy formation, implementation and evaluation.
Use risk assessment tools to identify potential risks.
Master crisis communication and public communication strategies.
Build organizational resilience and recovery governance capabilities.
Propose policy risk management plans through case studies.
Develop decision-making and leadership skills in the face of uncertain environments.

參考書目 Reference Books

1. 《風暴思維:危機管理與組織韌性》/黃兆璽

1. "Storm Thinking: Crisis Management and Organizational Resilience"/Huang Zhaoxi

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
出缺勤
absence from work
30
期中報告
interim report
30
期末考
final exam
40

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 6088
  • 學分 Credit: 1-0
  • 上課時間 Course Time:
    Wednesday/10,11,12
  • 授課教師 Teacher:
    黃兆璽/管理專班教師
  • 修課班級 Class:
    高階經管班1,2
  • 選課備註 Memo:
    模組課程。上課時間:【週三18-21點】12/09、12/16、12/23、12/30、01/06、01/13
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 0 人

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