2908 - 跨國企業經營模式創新理論與實務
Theories and Practices of Business Model Innovation in Multinational Enterprises
教育目標 Course Target
觀察了解當前全球企業環境與跨國企業所面臨的挑戰
學習跨國企業優勢不再侷限於產品與技術，而是涵蓋各個層面的系統性轉型
學習跨國企業必須敏捷適應國際市場變化，並掌握國際顧客價值所在
學習成功跨國企業經營之道以及其理論價值
了解跨國企業成功之核心在於創新經營模式以取得長期優勢
Observe and understand the current global business environment and the challenges faced by multinational enterprises
Learning the advantages of multinational enterprises is no longer limited to products and technologies, but covers systemic transformation at all levels.
Learn how multinational companies must adapt quickly to changes in the international market and understand the value of international customers.
Learn how to successfully operate a multinational enterprise and its theoretical value
Understand that the core of success for multinational enterprises lies in innovating business models to achieve long-term advantages
參考書目 Reference Books
1.企業經營模式創新理論與個案，薄榮薇、顧志遠著，2025，一版。
2.國際企業-環境與管理，于卓民，2025，五版。
3.自編教材。
1. Enterprise Business Model Innovation Theory and Cases, written by Bo Rongwei and Gu Zhiyuan, 2025, first edition.
2. International Enterprise-Environment and Management, Yu Zhuomin, 2025, fifth edition.
3. Prepare your own teaching materials.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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出席率 Attendance |
15 | |
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課堂參與 class participation |
15 | |
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分組報告 Group report |
40 | |
|
學期考試 Semester exam |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2908
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8
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授課教師 Teacher:闕瑞湘
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修課班級 Class:共選1-4(跨域創新學院開)
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選課備註 Memo:國際經營管理產業微學程之課程
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