理解 CIS 與品牌識別系統的基本概念。
建立品牌定位與品牌策略分析能力。
設計符合品牌精神的 Logo 與視覺識別系統。
建立完整品牌色彩、字體與視覺規範。
發展品牌延伸應用與行銷設計能力。
整合品牌識別內容製作 CIS Manual。
運用 AI 工具輔助品牌研究、創意發想與視覺呈現。
培養公開展示、設計論述與作品集建構能力。

Understand the basic concepts of CIS and brand identity systems.
Establish brand positioning and brand strategy analysis capabilities.
Design a logo and visual identity system that is in line with the brand spirit.
Establish complete brand color, font and visual specifications.
Develop brand extension application and marketing design capabilities.
Integrate brand identity content to produce CIS Manual.
Use AI tools to assist brand research, creative ideas and visual presentation.
Cultivate the ability of public presentation, design discussion and portfolio construction.

CIS(Corporate Identity System,企業形象識別系統)設計簡單來說就是企業識別的形象設計， 它的精神是一種高度也是一種理念，我們和企業 討論CIS設計的同時，往往不只是設計的討論。品牌要問市前，我們需要瞭解公司的核心能量、 潛在的市場區隔、品牌定位、以及相關產業的競爭程度 這些都和企業的CIS設計有關。
本課程目的在於學習視覺識別系統在企業形象、產品包裝甚至可應用於展示設計的空間展場規劃等實作的知能，是進階的設計應用與創意課程。統合色彩學、構成設計、視覺傳達與印刷設計的設計知能，進行創造性的專案設計實務，期末將分組完成設計專題。學生將透過專題實作練習，增進視覺識別系統的設計知能與觀念。

CIS (Corporate Identity System) design is simply the image design of corporate identity. Its spirit is a height and a concept. When we discuss CIS design with enterprises, it is often not just a discussion of design. Before the brand is marketed, we need to understand the company's core energy, potential market segments, brand positioning, and the degree of competition in related industries. These are all related to the company's CIS design.
The purpose of this course is to learn the knowledge and skills of visual identity system in corporate image, product packaging and even space exhibition planning that can be applied to display design. It is an advanced design application and creativity course. Integrate the design knowledge of color science, composition design, visual communication and printing design to carry out creative project design practice. At the end of the semester, students will be divided into groups to complete the design project. Students will enhance their design knowledge and concepts of visual recognition systems through special practical exercises.

平面設計史：一部批判性的要覽（第二版）

The History of Graphic Design: A Critical Account (Second Edition)