本單元聚焦於「全球視野下的政治傳播與媒體角色」，核心在於打破「單一國家」的盲點，引導學生站在地緣政治、跨國平台資本主義與科技戰的制高點，審視現代媒體如何被武器化，以及媒介組織在多邊政治中的角色轉變。傳統全球傳播關注西方媒體（如 CNN, BBC）對全球南方（Global South）的「文化制誥」。然而，現代政治傳播的權力核心已轉移至基礎建設與數據掌控權。跨國科技巨頭（Big Tech）透過演算法建構了全球性的資訊分發網絡，形成了新型態的「數位帝國主義」，直接影響各國的選舉、輿論與國族認同。面對西方或特定大國的數位霸權，各國紛紛採取反制。一方面是「網路主權（Internet Sovereignty）」的興起（如歐洲的 GDPR、東南亞的在地數據法規）；另一方面則是新型態跨國公民抗爭（如跨國的數位社群串聯）如何打破傳統政治建制的壟斷。

This unit focuses on "Political Communication and Media Roles from a Global Perspective". The core is to break the blind spot of "a single country" and guide students to stand on the commanding heights of geopolitics, transnational platform capitalism and technological warfare, and examine how modern media are weaponized and the changing role of media organizations in multilateral politics. Traditional global communication focuses on the "cultural control" of the Global South (Global South) by Western media (such as CNN, BBC). However, the core of power in modern political communication has shifted to infrastructure and data control. Transnational technology giants (Big Tech) have built a global information distribution network through algorithms, forming a new form of "digital imperialism" that directly affects elections, public opinion and national identity in various countries. Faced with the digital hegemony of the West or certain major powers, countries have taken countermeasures. On the one hand, it is the rise of "Internet Sovereignty" (such as GDPR in Europe and local data regulations in Southeast Asia); on the other hand, it is how new forms of transnational citizen resistance (such as transnational digital community connections) break the monopoly of traditional political establishments.

1. 《麥奎爾大眾傳播理論》 / 《媒體與大眾傳播理論》英文原名： McQuail's Mass Communication Theory（現最新版為 McQuail's Media and Mass Communication Theory）
2.風暴思維/黃兆璽/秀威出版社

1. "McQuail's Mass Communication Theory" / "Media and Mass Communication Theory" original English name: McQuail's Mass Communication Theory (the latest version is now McQuail's Media and Mass Communication Theory)
2. Storm Thinking/Huang Zhaoxi/Xiuwei Publishing House