事件研究法（Event Study Method） 是財務金融領域中非常常見的實證研究方法，用來衡量某個特定事件對企業價值或股票價格的影響。其核心概念是：如果市場有效率，新的資訊會迅速反映在股價上，因此可透過觀察事件前後的異常報酬（Abnormal Return）來評估事件的經濟效果。

Event Study Method is a very common empirical research method in the field of finance, which is used to measure the impact of a specific event on corporate value or stock price. The core concept is: if the market is efficient, new information will be quickly reflected in stock prices. Therefore, the economic effect of an event can be evaluated by observing the abnormal returns (Abnormal Return) before and after the event.

本課程之研究主題主要是以經濟學相關議題為主。本課程的進行方式由學生自行分組並選擇有興趣之研究主題，透過與專題指導老師討論研究方向與內容後，再由同學分組進行研究資料之蒐集、整理與分析，定期與指導老師進行研究專題之討論，另需於學期末完成專題研究之書面報告與口頭報告。

The research topics of this course are mainly economics-related issues. The way this course is conducted is that students are divided into groups and choose a research topic of interest. After discussing the research direction and content with the topic instructor, students are then divided into groups to collect, organize and analyze research data. They regularly discuss the research topic with the instructor. In addition, they are required to complete a written report and an oral report on the topic research at the end of the semester.

1.事件研究法 華泰文化 沈中華 李建然 2000,6
2.事件研究法 講義 廖國宏 編著 2026,6

1. Event study method Huatai Culture Shen Zhonghua Li Jianran 2000,6
2. Event Study Method Lecture Notes Edited by Liao Guohong 2026,6