this course is focused on the mechanism of improving the service quality, and the students can learn the major theories and techniques of quality management. Also students will be couched on establishing the domain knowledge and the straegical thinking for the service quality. the goal of this course is to enable students to solve the problems while upgradig the service levels.
本課程教授餐旅領域服務管理的概念與運用，融合卓越標竿企業個案介紹，引導學生了解從顧客角度出發的服務設計，服務流程規劃，以及服務回饋，來提升餐旅產業的服務品質。

this course is focused on the mechanism of improving the service quality, and the students can learn the major theories and techniques of quality management. Also students will be couched on establishing the domain knowledge and the straegical thinking for the service quality. the goal of this course is to enable students to solve the problems while upgradig the service levels.
This course teaches the concepts and applications of service management in the hospitality and hospitality industry. It integrates case introductions from outstanding benchmark companies and guides students to understand service design, service process planning, and service feedback from the customer's perspective to improve service quality in the hospitality and hospitality industry.

Delivering consistently good service quality is difficult but profitable for service organizations. Understanding why it is so difficult and how it might be facilitated is the purpose of this course
The key of this module aims to provide an insight of the scope and contribution by the service sector to the local and world economy, and to highlight the key characteristics of service organizations that determine the key challenges which are facing today by the managers in this sector. This module provides perceptive knowledge of the processes for service delivery, and highlights making key decisions in the design and structure of the service process and the organization in order to achieve organizational goals. At the end of this course, students will obtain a better understanding of theoretical concepts and strategies in service quality management in order to enhance customer satisfaction and provide superior hospitality service in the hospitality field.

Delivering consistently good service quality is difficult but profitable for service organizations. Understanding why it is so difficult and how it might be facilitated is the purpose of this course
The key of this module aims to provide an insight of the scope and contribution by the service sector to the local and world economy, and to highlight the key characteristics of service organizations that determine the key challenges which are facing today by the managers in this sector. This module provides perceptive knowledge of the processes for service delivery, and highlights making key decisions in the design and structure of the service process and the organization in order to achieve organizational goals. and provide superior hospitality service in the hospitality field.

曾光華 (2016)服務業行銷與管理:品質提升與價值創造
國內外餐旅研究期刊摘選服務研究報告
國內商業雜誌(遠見商業週刊)服務課案報導

Zeng Guanghua (2016) Marketing and Management in Service Industry: Quality Improvement and Value Creation
Research report on excerpt service from domestic and foreign hospitality research journals
Domestic business magazine (Yuanyuan Business Weekly) service project report