課程目標：課程結束時，學生將能夠：
1. 瞭解並執行基本的財務管理分析與效益成本分析
2. 瞭解並執行策略分析
3. 房地產市場實證研究相關文獻之探討；運用不動產實價登錄資料探究與分析不動產市場的發展動向及影響因素。

課程內涵：
1. 財務比率分析與效益成本分析
2. 策略管理
3. 資料分析與報告

Course Objectives: By the end of the course, students will be able to:
1. Understand and perform basic financial management analysis and benefit-cost analysis
2. Understand and perform strategic analysis
3. Discussion of relevant literature on empirical research on the real estate market; use real estate real estate price registration data to explore and analyze the development trends and influencing factors of the real estate market.

Course content:
1. Financial ratio analysis and benefit-cost analysis
2. Strategy management
3. Data analysis and reporting

本課程針對大學四年級和碩士生。本課程分為兩部分：(a) 財務管理與商業策略；(b) 房地產業的應用經濟分析。第一部分旨在培養各產業中未來企業領導人才；第二部分則專為立志成為產業研究與分析專家的學生設計。
This course is for 4th year undergraduate students and master students. The course is divided into two parts: (a) financial management and business strategy and (b) applied economic analysis of the real estate industry. The first part aims to provide needed skills for aspiring business leaders in any industry. The second part caters to future industry research analysts.

This course is aimed at fourth-year college and master's students. This course is divided into two parts: (a) Financial Management and Business Strategy; (b) Applied Economic Analysis of the Real Estate Industry. The first part is designed to cultivate future business leaders in various industries; the second part is designed for students who aspire to become experts in industrial research and analysis.
This course is for 4th year undergraduate students and master students. The course is divided into two parts: (a) financial management and business strategy and (b) applied economic analysis of the real estate industry. The first part aims to provide needed skills for aspiring business leaders in any industry. The second part caters to future industry research analysts.

1. 自編講義
2. 其他期刊等輔助教材
3. 依照各組所定主題給予國內外學術文

1. Self-compiled handouts
2. Other journals and other auxiliary teaching materials
3. Domestic and foreign academic papers will be given according to the themes set by each group