6088 - 海外企業參訪-泰國
Overseas Business Visits -Thailand
教育目標 Course Target
透過實地企業參訪，認識泰國企業在市場布局、組織管理、品牌溝通與風險應對上的實務邏輯，培養學生「看懂企業、而非只聽簡報」的能力，從工作文化、決策節奏、人際互動到談判風格，理解文化如何深刻影響企業運作，避免用單一視角解讀世界。
Through on-site company visits, we will understand the practical logic of Thai companies in market layout, organizational management, brand communication and risk response, and cultivate students' ability to "understand companies rather than just listen to briefings". From work culture, decision-making rhythm, interpersonal interaction to negotiation style, they will understand how culture profoundly affects corporate operations and avoid interpreting the world from a single perspective.
參考書目 Reference Books
現代企業管理
作者：陳定國
出版社：三民書局股份有限公司
Modern Enterprise Management
Author: Chen Dingguo
Publisher: Sanmin Book Company Co., Ltd.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出缺勤 absence from work |
20 | |
|
期中報告 interim report |
40 | |
|
期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6088
- 學分 Credit: 0-2
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上課時間 Course Time:
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授課教師 Teacher:黃兆璽/李成
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修課班級 Class:高階經管班1,2
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選課備註 Memo:需參加115/01/25~01/30的【泰國海外企業參訪】方可認列
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