在高度不確定與人才高度流動的時代，真正拉開領導者差距的，已不再只是策略與決策速度，而是能否透過溝通凝聚人心、啟動行動、帶出影響力。本課程以「溝通即領導」為核心信念，破除「表達能力等於溝通能力」、「下命令即可帶人」等常見迷思，協助CEO與高階主管，從管理者角色，進化為能被追隨的領導者。

課程結合神經語言學（NLP）與L.E.A.D 溝通架構（Listen、Empathy、Ask、Direct），以實戰導向的設計，系統性培養學員在不同情境下的領導溝通能力。透過傾聽與回應，建立心理安全感；以深層同理理解人心動機；透過高品質提問引導思考與承諾；並以具影響力的回饋與指導，激發員工的成長心態與行動力。

課程採用類哈佛個案教學法，搭配業界領袖的第一線實戰分享與大量情境演練，協助學員在三天內，從「知道溝通很重要」，真正走向「做得到、用得上、帶得動人」。最終目標，是讓領導者能在日常管理、變革推動與關鍵對話中，以影響力取代命令、以溝通凝聚人心，成為真正能帶人帶心的領導者。

【本課程邀請之客座教授】
1.產業導師: 杜書伍 / 聯強國際創辦人兼總裁
2.三學引導: 郭奕伶 / 商周集團執行長
3.活動引導: 羅建仁 / 卓越人生企管顧問總經理

In an era of high uncertainty and high talent mobility, what truly widens the gap between leaders is no longer just strategy and decision-making speed, but the ability to unite people, initiate action, and exert influence through communication. This course takes "communication is leadership" as its core belief, dispelling common myths such as "expression skills equal communication skills" and "leading people by giving orders", and helps CEOs and senior executives evolve from the role of managers to leaders who can be followed.

The course combines neurolinguistics (NLP) and L.E.A.D communication structure (Listen, Empathy, Ask, Direct), with a practical-oriented design to systematically cultivate students' leadership communication skills in different situations. Establish psychological safety through listening and responding; understand people's motivations with deep empathy; guide thinking and commitment through high-quality questions; and inspire employees' growth mindset and action capabilities with influential feedback and guidance.

The course adopts a Harvard-like case teaching method, combined with front-line practical sharing from industry leaders and a large number of situational exercises, to help students move from "knowing that communication is important" to truly "doing it, using it, and leading people" in three days. The ultimate goal is to enable leaders to replace orders with influence and unite people with communication in daily management, change promotion and key dialogues, and become leaders who can truly lead people.

[Guest professors invited for this course]
1.Industrial Mentor: Du Shuwu/Founder and President of Synnex International
2. Guidance on the three studies: Guo Yiling / CEO of Shangzhou Group
3. Activity guide: Luo Jianren / General Manager of Excellent Life Enterprise Management

1. 《梅克爾傳》出版社：商業周刊，出版日期：2014/06/12，作者：史帝芬．柯內留斯；★德國亞馬遜書店暢銷榜No.1，歐洲各大媒體聯袂好評

2. 《跑出全世界的人：NIKE創辦人菲爾・奈特夢想路上的勇氣與初心》，出版社：商業周刊，
出版日期：2016/6/30，作者：菲爾奈特；★Amazon商業傳記類排行榜TOP1

3. 《經營者養成筆記》出版社：商業周刊，出版日期：2017/5/4，作者：柳井正；★日本熱銷十萬本以上！

1. "Merkel's Biography" Publisher: Business Weekly, publication date: 2014/06/12, author: Stephen. Cornelius; ★No. 1 on the German Amazon bookstore bestseller list, praised by major European media

2. "The man who ran out of the world: NIKE founder Phil Knight's courage and original intention on the road to his dream", Publisher: Business Weekly,
Publication date: 2016/6/30, Author: Phil Knight;★Amazon Business Biography Ranking TOP1

3. "Operator Development Notes" Publisher: Business Weekly, Publication Date: 2017/5/4, Author: Yanai Masaru; ★Sold more than 100,000 copies in Japan!