面對美國川普總統上台後，以「美國製造」、「美國優先」的核心思想，祭出(1)美國製造給予減稅、(2)對外採進口關稅、(3)驅逐不法移民、(4)強化石化產業(頁岩油)，面對全球大格局的改變，台灣企業該何去何從？

After President Trump came to power in the United States, he adopted the core ideas of "Made in America" ​​and "America First" and proposed (1) tax cuts for American manufacturing, (2) import tariffs on foreign purchases, (3) expulsion of illegal immigrants, and (4) strengthening of the petrochemical industry (shale oil). In the face of changes in the global landscape, where should Taiwanese companies go?

1. 2008年是企業CEO最艱困的一年，也是最難忘的一年，因為它發生了百年難得一見的全球金融海嘯。近年來，中國經濟崛起，兩岸三通，區域經濟的整合，台灣將面臨前所未有的大環境轉變，台灣企業將何去何從，值得探討。
2. 瞭解產業特性，找出最佳策略：世界經濟環境變動快速，廠商必須採取適當的策略來因應，才能在激烈競爭中勝出。根據業界表示，企業的策略與方向佔企業成功因素的70%；然而，每個產業的特性不同策略也不盡相同。換言之，企業採取某項策略，必須在某些產業特性下才會成功，如果企業不符合這些條件必會失敗，企業應避免，雖然滿足這些特性或條件不一定會成功(還需考慮管理能力以及執行力)，但成功機會大增。
3. 瞭解創新的時點及內容：張忠謀曾經說，台灣企業未來的競爭力在商業模式( Business model)的創新，本課程在各單元裡會穿插各種創新的觀念。
4. 理論與實務配合：本課程會以淺顯易懂的自編講義為主，每個理論討論後會配合個案討論；以達到理論與實務的配合。
5. 本課程以演繹法替代歸納法：演繹法是將某產業所具備的特性加以推演，在未來全球環境的變動下，應採取適當的策略以達勝出；強調的是未來的觀點。而一般管理論點，常使用歸納法，即過去的資料作統計，對未來不見得有實質助益。
6. 例如：2000年時，經濟學人雜誌曾經統計，購併的企業失敗率高達70%；然而，在2005∼2006年全球購併仍創新高，顯示歸納法不一定適用未來；而本課程會討論在什麼條件或特性下較適合採取購併。
7. 好的策略不但可以降低風險，還可以提高企業利潤。
8. 想在M型社會中勝出，創業或理財是最佳方法，本課程可以提高理財能力。

1. The year 2008 was the most difficult year for corporate CEOs, and also the most unforgettable year, because it witnessed a global financial tsunami that was rare in a century. In recent years, with the rise of China's economy, the cross-strait three links, and the integration of regional economies, Taiwan will face unprecedented changes in the environment. Where Taiwan's enterprises will go is worth exploring.
2. Understand the characteristics of the industry and find the best strategy: The world economic environment changes rapidly, and manufacturers must adopt appropriate strategies to respond in order to win in the fierce competition. According to the industry, a company's strategy and direction account for 70% of its success factors; however, strategies vary depending on the characteristics of each industry. In other words, a certain strategy adopted by a company must be successful under certain industry characteristics. If the company does not meet these conditions, it will fail, and companies should avoid it. Although meeting these characteristics or conditions may not necessarily lead to success (management capabilities and execution capabilities also need to be considered), the chance of success is greatly increased.
3. Understand the timing and content of innovation: Zhang Zhongmou once said that the future competitiveness of Taiwanese enterprises lies in the innovation of business models. This course will intersperse various innovative concepts in each unit.
4. Coordination of theory and practice: This course will be based on easy-to-understand self-compiled lecture notes, and each theoretical discussion will be followed by case discussion to achieve the co-ordination of theory and practice.
5. This course uses the deductive method instead of the inductive method: The deductive method is to deduce the characteristics of an industry. Under the changes in the global environment in the future, appropriate strategies should be adopted to win; the emphasis is on the future perspective. General management arguments often use the inductive method, that is, statistics of past data may not be of substantial help to the future.
6. For example: In 2000, The Economist magazine once calculated that the failure rate of mergers and acquisitions was as high as 70%; however, global mergers and acquisitions still hit a new high in 2005~2006, showing that the induction method may not be applicable to the future; and this course will discuss under what conditions or characteristics it is more suitable to adopt mergers and acquisitions.
7. A good strategy can not only reduce risks, but also increase corporate profits.
8. If you want to win in the M-shaped society, starting a business or managing money is the best way. This course can improve your financial management skills.

主要由教師提供自編講義。

Self-compiled handouts are mainly provided by teachers.